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~isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~subject:"E-commerce"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
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E-commerce
Markenführung
Internet marketing
13
Online-Marketing
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7
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4
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Dölling, Steffen
2
Heitmann, Mark
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Herrmann, Andreas
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Mezger, Miriam
2
Möhlenbruch, Dirk
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Rösger, Jürgen
2
Sadrieh, Abdolkarim
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Contemporary research in e-branding
7
Leitfaden Online-Marketing ; [Bd. 1]
7
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Contemporary research in e-marketing ; 2
4
Digital strategies in a global market : navigating the Fourth Industrial Revolution
4
Online reputation management in destination and hospitality : what we know, what we need to know
4
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
3
Developing digital marketing : relationship perspectives
3
E-marketing ; Vol. 3
3
Handbook of research on customer engagement
3
Handbook of research on effective advertising strategies in the social media age
3
Handbook of research on integrating social media into strategic marketing
3
Innovative Markenführung und -implementierung
3
New Developments in Online Marketing
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Branding and sustainable competitive advantage : building virtual presence
2
Bridging the gap between advertising academia and practice
2
Building corporate identity, image and reputation in the digital era
2
Contemporary research in e-marketing ; 1
2
E-commerce adoption and small business in the global marketplace : tools for optimization
2
Impact of e-commerce on consumers and small firms
2
Interdisciplinary management research XVI ; 1
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Leveraging computer-mediated marketing environments
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Multichannel marketing ecosystems : [creating connected customer experiences]
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
Research perspectives on social media influencers and brand communication
2
Strategic corporate communication in the digital age
2
The Wiley Blackwell handbook of the psychology of the Internet at work
2
Transforming organizations through flexible systems management
2
Virtual worlds and e-commerce : technologies and applications for building customer relationships
2
AI innovation in services marketing
1
Advances in electronic marketing
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ECONIS (ZBW)
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1
Proaktive und reaktive Markenpflege im Internet
Mezger, Miriam
;
Sadrieh, Abdolkarim
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 73-92)
.
2008
Persistent link: https://www.econbiz.de/10003762107
Saved in:
2
Der Markenareal-Ansatz zur Steuerung von Brand Communities
Rösger, Jürgen
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 93-112)
.
2008
Persistent link: https://www.econbiz.de/10003762112
Saved in:
3
Neue interaktive Instrumente des Kundenbindungsmanagements im E-Commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Frank
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 197-214)
.
2008
Persistent link: https://www.econbiz.de/10003762126
Saved in:
4
Proaktive und reaktive Markenpflege im Internet
Mezger, Miriam
;
Sadrieh, Abdolkarim
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 73-92)
.
2007
Persistent link: https://www.econbiz.de/10003565683
Saved in:
5
Der Markenareal-Ansatz zur Steuerung von Brand Communities
Rösger, Jürgen
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 93-112)
.
2007
Persistent link: https://www.econbiz.de/10003565743
Saved in:
6
Neue interaktive Instrumente des Kundenbindungsmanagements im E-Commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 197-214)
.
2007
Persistent link: https://www.econbiz.de/10003565845
Saved in:
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