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~isPartOf:"Interfaces : the INFORMS journal on the practice of operations research"
~isPartOf:"Report"
~subject:"Advertising"
~subject:"Fernsehen"
~subject:"Hörfunkwerbung"
~subject:"Konsumentenverhalten"
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Interfaces : the INFORMS journal on the practice of operations research
Report
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Journal of advertising research
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
6
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5
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
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4
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4
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International journal of advertising : the quarterly review of marketing communications
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The journal of consumer marketing
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Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
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2
APSA 2009 Toronto Meeting Paper
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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ECONIS (ZBW)
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2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.
;
Milne, R. John
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
5
,
pp. 402
Persistent link: https://www.econbiz.de/10011950468
Saved in:
2
Survey on revenue management in media and broadcasting
Pandey, Shinjini
;
Dutta, Goutam
;
Joshi, Harit
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
3
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011697267
Saved in:
3
Media company uses analytics to schedule radio advertisement spots
Venkatachalam, Saravanan
;
Wong, Fion
;
Uyar, Emrah
; …
- In:
Interfaces : the INFORMS journal on the practice of …
45
(
2015
)
6
,
pp. 485-500
Persistent link: https://www.econbiz.de/10011414876
Saved in:
4
Elements of broadcasting economics
1993
Persistent link: https://www.econbiz.de/10000931218
Saved in:
5
Economic effect of commercial television aggregation on commercial radio services in regional areas
Palmer, Paul
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000931233
Saved in:
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