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~isPartOf:"International Journal of Energy Economics and Policy : IJEEP"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Huarng, Kun-Huang"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
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International Journal of Energy Economics and Policy : IJEEP
Journal of business ethics : JOBE
Journal of business research : JBR
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How creative cute characters affect purchase intention
Chen, Cheih-Ying
;
Huarng, Kun-Huang
;
Izquierdo …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 211-220
Persistent link: https://www.econbiz.de/10013168131
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2
Experiential interaction design model
Huarng, Kun-Huang
;
Bresciani, Stefano
;
Ferraris, Alberto
- In:
Journal of business research : JBR
118
(
2020
),
pp. 486-490
Persistent link: https://www.econbiz.de/10012288635
Saved in:
3
A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors : a cross-cultural study in France and Japan
Gentina, Elodie
;
Huarng, Kun-Huang
;
Sakashita, Mototaka
- In:
Journal of business research : JBR
89
(
2018
),
pp. 361-370
Persistent link: https://www.econbiz.de/10011881814
Saved in:
4
Viral effects of social network and media on consumers' purchase intention
Gunawan, Dedy Darsono
;
Huarng, Kun-Huang
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2237-2241
Persistent link: https://www.econbiz.de/10011389305
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