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~isPartOf:"International Journal of Game-Based Learning (IJGBL)"
~isPartOf:"International journal of innovation and technology management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Consumer behaviour"
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Search: subject_exact:"Gamification"
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International Journal of Game-Based Learning (IJGBL)
International journal of innovation and technology management
Journal of retailing and consumer services
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Can gamification increases consumers' engagement in fitness apps? : the moderating role of commensurability of the game elements
Feng, Wenting
;
Tu, Rungting
;
Hsieh, Peishan
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305899
Saved in:
2
Creating brand engagement through in-store gamified customer experiences
Högberg, Johan
;
Olsson Ramberg, Marcus
;
Gustafsson, Anders
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
Saved in:
3
Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
Saved in:
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