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~isPartOf:"International Journal of Production Economics"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Dahl, Darren W."
~person:"McQuarrie, Edward F."
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International Journal of Production Economics
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Technological forecasting & social change : an international journal
The international review of retail, distribution and consumer research
Journal of marketing
1
Marketing theory
1
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The megaphone effect : taste an audience in
fashion
blogging
McQuarrie, Edward F.
;
Miller, Jessica
;
Phillips, Barabara
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 136-158
Persistent link: https://www.econbiz.de/10009777314
Saved in:
2
Social information in the retail environment : the importance of consumption alignment, referent identity, and self-esteem
Dahl, Darren W.
;
Argo, Jennifer J.
;
Morales, Andrea C.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 860-871
Persistent link: https://www.econbiz.de/10009501086
Saved in:
3
Narrative and persuasion in
fashion
advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
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