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~isPartOf:"International advertising and communication : current insights and empirical findings"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Außenwerbung"
~subject:"Perception"
~type:"article"
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Außenwerbung
Perception
Outdoor advertising
4
Advertising effects
3
Werbewirkung
3
AHP approach
1
AHP-Verfahren
1
Advertising
1
Consumer behaviour
1
Estimation
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Internet marketing
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Konsumentenverhalten
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Multi-criteria analysis
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Multikriterielle Entscheidungsanalyse
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Online-Marketing
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U&G
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advertising
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analytical hierarchy process
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behavioural intention to use digital signage
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digital signage
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media
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outdoor advertising
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signage
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Afrashteh, Amir Aslani
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Alavijeh, Mohammad Reza Karimi
1
Bae, Young Han
1
Coleman, Renita
1
Foroozan, Atefeh
1
Hough, Michelle
1
Jun, Jong Woo
1
Klerkx, Mandy
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Meurs, Lex van
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Osborne, Anne C.
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International advertising and communication : current insights and empirical findings
International journal of internet marketing and advertising : IJIMA
Journal of current issues and research in advertising : JCIRA
Journal of advertising research
5
Pervasive advertising
4
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Marketing : ZFP ; journal of research and management
2
Advanced technologies management for retailing : frameworks and cases
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in developing and emerging countries : the economic, political and social context
1
Breaking new ground in theory and practice
1
Conference proceedings trends in business communication 2016
1
Erfolgsfaktor Innovation : mit 7 Tabellen
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Jahrbuch Personalentwicklung : Ausbildung, Weiterbildung, Management Development
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of urban economics
1
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Psychology & marketing
1
Romanian economic and business review
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Unternehmertum und Ausgründung : wissenschaftliche Konzepte und praktische Erfahrung
1
Visual merchandising : the image of selling
1
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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ECONIS (ZBW)
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Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique
Alavijeh, Mohammad Reza Karimi
;
Foroozan, Atefeh
; …
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 359-373
Persistent link: https://www.econbiz.de/10012155315
Saved in:
2
Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle
;
Bae, Young Han
;
Jun, Jong Woo
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011688469
Saved in:
3
Outdoor advertising recall : a comparison of newer technology and traditional billboards
Osborne, Anne C.
;
Coleman, Renita
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10003770176
Saved in:
4
Processing outdoor posters : products- and brand recognition in a split of a second
Klerkx, Mandy
;
Meurs, Lex van
- In:
International advertising and communication : current …
,
(pp. 124-139)
.
2006
Persistent link: https://www.econbiz.de/10003378112
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