Outdoor advertising recall : a comparison of newer technology and traditional billboards
Anne C. Osborne and Renita Coleman
| Year of publication: |
2008
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|---|---|
| Authors: | Osborne, Anne C. ; Coleman, Renita |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 30.2008, 1, p. 13-30
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| Subject: | Außenwerbung | Outdoor advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003770176