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~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Innovation"
~subject:"Internet marketing"
~subject:"Price competition"
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Decision under uncertainty
Innovation
Internet marketing
Price competition
Marketing management
77
Marketingmanagement
77
Theorie
22
Theory
22
Firm performance
12
Unternehmenserfolg
12
Consumer behaviour
10
Konsumentenverhalten
10
Business start-up
9
Competitive strategy
9
KMU
9
Preismanagement
9
Pricing strategy
9
SME
9
Unternehmensgründung
9
Wettbewerbsstrategie
9
Distribution channel
8
Entrepreneurship
8
Entrepreneurship approach
8
Vertriebsweg
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Brand
7
Markenartikel
7
Market entry
7
Markteintritt
7
Beziehungsmarketing
6
Entrepreneurial orientation
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Relationship marketing
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Game theory
5
Market research
5
Marktforschung
5
Spieltheorie
5
Strategic management
5
Strategisches Management
5
competitive strategy
5
Advertising
4
Competition
4
Innovation management
4
Innovationsmanagement
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International entrepreneurship and management journal
Management science : journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of business research : JBR
53
Journal of strategic marketing
31
The journal of business & industrial marketing
27
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of the Academy of Marketing Science
14
SpringerLink / Bücher
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
International journal of innovation management
13
Marketing intelligence & planning
12
Springer eBook Collection
12
International journal of technology marketing : IJTMkt
11
Journal of marketing communications
11
Cogent business & management
10
European research studies
10
Journal of retailing and consumer services
10
European journal of marketing : EJM
9
Journal of business-to-business marketing
9
International journal of technology management : IJTM
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Journal of marketing
8
Journal of marketing management : MM
8
International journal of advertising : the review of marketing communications
7
Journal of open innovation : technology, market, and complexity
7
Marketing i menedžment innovacij : m&mi
7
Premier reference source
7
Strategic market creation : a new perspective on marketing and innovation management
7
Technology analysis & strategic management
7
The marketing review
7
Asia Pacific journal of marketing and logistics
6
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
Journal of advertising research
6
Journal of marketing education : JME
6
Management research review
6
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ECONIS (ZBW)
22
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1
Digital communication strategies used by private companies, entrepreneurs, and public entities to attract long-stay tourists : a review
Lacarcel, Francisco Javier
;
Huete, Raquel
- In:
International entrepreneurship and management journal
19
(
2023
)
2
,
pp. 691-708
Persistent link: https://www.econbiz.de/10014339763
Saved in:
2
Innovation orientation and long-term performance : the mediating role of market perception capability
Mohedano-Suanes, Antonia
;
Revilla Camacho, Maria Angeles
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
2
,
pp. 741-757
Persistent link: https://www.econbiz.de/10012545231
Saved in:
3
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
4
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
5
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
6
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
7
The variable effects of dynamic capability by firm size : the interaction of innovation and marketing capabilities in competitive industries
Jeng, Don Jyh-Fu
;
Pak, Artur
- In:
International entrepreneurship and management journal
12
(
2016
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10011591222
Saved in:
8
Market orientation and technological innovation : the moderating role of entrepreneurial support policies
Li, Cai
;
Liu, Qing
;
Xiumei, Zhu
;
Deng, Shengliang
- In:
International entrepreneurship and management journal
11
(
2015
)
3
,
pp. 645-671
Persistent link: https://www.econbiz.de/10011327193
Saved in:
9
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
10
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
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