//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Innovation"
~subject:"Price competition"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Decision under uncertainty
Innovation
Price competition
Relationship marketing
Marketing management
77
Marketingmanagement
77
Theorie
22
Theory
22
Firm performance
12
Unternehmenserfolg
12
Consumer behaviour
10
Konsumentenverhalten
10
Business start-up
9
Competitive strategy
9
KMU
9
Preismanagement
9
Pricing strategy
9
SME
9
Unternehmensgründung
9
Wettbewerbsstrategie
9
Distribution channel
8
Entrepreneurship
8
Entrepreneurship approach
8
Vertriebsweg
8
Brand
7
Markenartikel
7
Market entry
7
Markteintritt
7
Beziehungsmarketing
6
Entrepreneurial orientation
6
Game theory
5
Market research
5
Marktforschung
5
Spieltheorie
5
Strategic management
5
Strategisches Management
5
competitive strategy
5
Advertising
4
Competition
4
Innovation management
4
Innovationsmanagement
4
Internet marketing
4
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Language
All
English
24
Author
All
Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Balachander, Subramanian
1
Ben Rhouma, Tarek
1
Boleslavsky, Raphael
1
Boulding, William
1
Ching, Andrew
1
Christen, Markus
1
Conner, Kathleen R.
1
Cotton, Christopher
1
Davis, Amy E.
1
Deng, Shengliang
1
Domínguez, Beatriz
1
Donthu, Naveen
1
Eggers, Fabian
1
Ganuza, Juan José
1
Garzón, Dolores
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hansen, David J.
1
Hippel, Eric von
1
Hong, Yuan
1
Ishihara, Masakazu
1
Jeng, Don Jyh-Fu
1
Kalish, Shlomo
1
Krishnamurthi, Lakshman
1
Kumar, K. R.
1
Kumar, Subodha
1
Li, Cai
1
Liu, Qing
1
Llobet, Gerard
1
Mehra, Amit
1
Meyer, Marc H.
1
Mohedano-Suanes, Antonia
1
Nasiry, Javad
1
Pak, Artur
1
Pedram, Mahmood
1
Popescu, Ioana
1
more ...
less ...
Published in...
All
International entrepreneurship and management journal
Management science : journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
88
Journal of business research : JBR
70
Journal of strategic marketing
45
The journal of business & industrial marketing
43
SpringerLink / Bücher
28
Journal of retailing and consumer services
27
European journal of marketing : EJM
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of the Academy of Marketing Science
20
Cogent business & management
16
Journal of business-to-business marketing
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Business horizons
14
International journal of innovation management
13
The journal of product & brand management
13
Journal of marketing
12
Journal of marketing communications
12
Journal of marketing management : MM
12
Journal of retailing
12
International journal of electronic customer relationship management : IJECRM
11
Marketing intelligence & planning
11
Gabler Edition Wissenschaft
10
International journal of hospitality management
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Asia Pacific journal of marketing and logistics
9
International journal of internet marketing and advertising : IJIMA
9
International journal of technology marketing : IJTMkt
9
Journal of business economics : JBE
9
Marketing letters : a journal of research in marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Springer eBook Collection
9
Springer eBook Collection / Business and Economics
9
The marketing review
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of technology management : IJTM
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Management decision : MD
8
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Innovation orientation and long-term performance : the mediating role of market perception capability
Mohedano-Suanes, Antonia
;
Revilla Camacho, Maria Angeles
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
2
,
pp. 741-757
Persistent link: https://www.econbiz.de/10012545231
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
4
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
5
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
6
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
7
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
8
The variable effects of dynamic capability by firm size : the interaction of innovation and marketing capabilities in competitive industries
Jeng, Don Jyh-Fu
;
Pak, Artur
- In:
International entrepreneurship and management journal
12
(
2016
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10011591222
Saved in:
9
Market orientation and technological innovation : the moderating role of entrepreneurial support policies
Li, Cai
;
Liu, Qing
;
Xiumei, Zhu
;
Deng, Shengliang
- In:
International entrepreneurship and management journal
11
(
2015
)
3
,
pp. 645-671
Persistent link: https://www.econbiz.de/10011327193
Saved in:
10
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->