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~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Brand image"
~subject:"Business start-up"
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Brand image
Business start-up
Brand management
64
Markenführung
64
Consumer behaviour
33
Konsumentenverhalten
33
Markenimage
31
Brand
21
Markenartikel
20
Branding
9
KMU
9
SME
9
Social Web
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Social web
8
Unternehmensgründung
7
Beziehungsmarketing
6
Relationship marketing
6
Brands
5
Emotion
5
Market research
5
Marketing management
5
Marketingmanagement
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Marktforschung
5
Social media
5
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5
Corporate reputation
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Entrepreneurship
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Entrepreneurship approach
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Firmenimage
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Luxury goods
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Brand architecture
3
Brand attachment
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Brand value
3
Emerging economies
3
Emerging markets
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Grounded Theory
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Grounded theory
3
International marketing
3
Internationales Marketing
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1
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1
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1
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1
Dalal, Arunava
1
Dean, Dianne
1
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Dirsehan, Taşkın
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1
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International entrepreneurship and management journal
Qualitative market research : an international journal
Journal of business research : JBR
349
The journal of product & brand management
281
The journal of brand management : an international journal
274
Journal of retailing and consumer services
164
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
70
Psychology & marketing
70
Marketing intelligence & planning
66
Journal of marketing communications
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
58
Journal of strategic marketing
54
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of international consumer marketing
50
Marketing letters : a journal of research in marketing
47
Cogent business & management
45
Journal of promotion management : innovations in planning and applied research
44
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Journal of marketing
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
SpringerLink / Bücher
41
International journal of consumer studies
40
Journal of the Academy of Marketing Science
40
Tourism management : research, policies, practice
40
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Global business review
27
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ECONIS (ZBW)
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1
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
2
Developing internal marketing strategies for measuring and managing employee-based brand equity
Baca, Granit
;
Reshidi, Nail
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 687-704
Persistent link: https://www.econbiz.de/10014430706
Saved in:
3
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
4
Do CEO characteristics influence a firm's investment in brand equity? : evidence from Chinese listed firms
He, Qiuqin
;
Carrilero-Castillo, Agustín
; …
- In:
International entrepreneurship and management journal
18
(
2022
)
1
,
pp. 73-87
Persistent link: https://www.econbiz.de/10013170131
Saved in:
5
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
6
Exploring user's experience of push notifications : a grounded theory approach
Gavilan, Diana
;
Martinez-Navarro, Gema
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 233-255
Persistent link: https://www.econbiz.de/10013380425
Saved in:
7
Effects of brand-related and market signals on franchisees’ entrepreneurial decisions : a multi-country panel data analysis
Calderón-Monge, Esther
;
Huerta-Zavala, Pilar
; …
- In:
International entrepreneurship and management journal
15
(
2019
)
2
,
pp. 573-588
Persistent link: https://www.econbiz.de/10012226848
Saved in:
8
Exploring local vs global brand associations in an emerging market using BCM technique
Eren-Erdoğmuş, İrem
;
Dirsehan, Taşkın
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10011748652
Saved in:
9
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
10
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
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