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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of market research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of revenue and pricing management"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Ekinci, Yuksel"
~person:"Filieri, Raffaele"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Williams, Michael D."
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Consumer behaviour
Indien
Konsumentenverhalten
74
Brand management
22
Markenführung
22
Relationship marketing
21
Social Web
20
Social web
20
Brand image
16
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Beatty, Sharon E.
Choi, Jeonghye
Ekinci, Yuksel
Filieri, Raffaele
Mattila, Anna S.
Paul, Justin
Roy, Sanjit
Williams, Michael D.
Laroche, Michel
28
Ko, Eunju
27
Dwivedi, Yogesh Kumar
22
Cleveland, Mark
16
Valette-Florence, Pierre
16
Diamantopoulos, Adamantios
15
Bartikowski, Boris
14
Richard, Marie-Odile
13
Pereira, Vijay
12
Balaji, M. S.
11
Kim, Kyung Hoon
11
Kukar-Kinney, Monika
11
Sharma, Piyush
11
Septianto, Felix
10
Teng, Lefa
10
Van der Merwe, Daleen
10
Chebat, Jean-Charles
9
Das, Gopal
9
Erasmus, Alet C.
9
Lim, Weng Marc
9
Merchant, Altaf
9
Rana, Nripendra P.
9
Seo, Yuri
9
Shukla, Paurav
9
Arslanagic-Kalajdzic, Maja
8
Geuens, Maggie
8
Gupta, Suraksha
8
Oghazi, Pejvak
8
Ramkissoon, Haywantee
8
Veloutsou, Cleopatra
8
Wang, Cheng Lu
8
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International journal of Indian culture and business management
International journal of consumer studies
International journal of market research
Journal of business research : JBR
Journal of hospitality marketing & management
Journal of revenue and pricing management
International journal of hospitality management
31
Journal of retailing and consumer services
22
The journal of services marketing
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Journal of strategic marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Cornell hospitality quarterly : CQ
6
Journal of service research : JSR
6
Psychology & marketing
6
International journal of contemporary hospitality management
5
Journal of marketing theory and practice
5
Technological forecasting & social change : an international journal
5
Tourism management : research, policies, practice
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of service management
4
Journal of service research
4
The Cornell hospitality quarterly
4
The marketing review
4
Business strategy and the environment
3
European journal of marketing
3
European management journal
3
Information systems management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Asia Pacific journal of marketing and logistics
2
International business review : the official journal of the European International Business Academy
2
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of financial services marketing : JFSM
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice : JMTP
2
Journal of retailing
2
Journal of travel and tourism marketing
2
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ECONIS (ZBW)
81
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11
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
12
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
13
Deciphering "urge to buy" : a meta-analysis of antecedents
Paul, Justin
;
Jaspreet Kaur
;
Arora, Shivani
;
Singh, …
- In:
International journal of market research
64
(
2022
)
6
,
pp. 773-798
Persistent link: https://www.econbiz.de/10013438776
Saved in:
14
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
15
Does travel desire influence COVID-19 vaccination intentions?
Ekinci, Yuksel
;
Gursoy, Dogan
;
Can, Ali Selcuk
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10013177440
Saved in:
16
The effect of social media apps on shopping apps
Yoon, Jae Yeon
;
Lee, Chaehyeon
;
Choi, Jeonghye
;
Chang, …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 23-32
Persistent link: https://www.econbiz.de/10013325442
Saved in:
17
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
18
Evolving effects of COVID-19 safety precaution expectations, risk avoidance, and socio-demographics factors on customer hesitation toward patronizing restaurants and hotels
Chi, Christina G.
;
Ekinci, Yuksel
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
4
,
pp. 396-412
Persistent link: https://www.econbiz.de/10013177439
Saved in:
19
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
20
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
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