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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of market research"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Search: subject_exact:"Werbung mit Prominenten"
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Brand management
Consumer behaviour
Celebrity endorsement
22
Celebrity-Werbung
22
Advertising effects
15
Werbewirkung
15
Konsumentenverhalten
10
Athletes
8
Sportler
8
Markenimage
7
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6
Markenführung
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Endorsement
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celebrity endorsement
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2
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Ko, Yong Jae
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1
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1
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1
Kim, Daehwan
1
Kok Wei Khong
1
Koo, Jakeun
1
Lata, Pushp
1
Lee, Joon Sung
1
Mendes, Cédric
1
Meyer, Frederik
1
Nisbett, Gwen S.
1
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1
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1
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1
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International journal of Indian culture and business management
International journal of market research
International journal of sports marketing & sponsorship
SpringerLink / Bücher
Journal of business research : JBR
19
Psychology & marketing
18
Journal of promotion management : innovations in planning and applied research
11
Journal of marketing communications
10
International journal of advertising : the review of marketing communications
9
Journal of retailing and consumer services
9
The journal of brand management : an international journal
9
Journal of marketing management : MM
8
The journal of product & brand management
8
Celebrity, convergence and transformation
4
International journal of sport management and marketing : IJSMM
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing intelligence & planning
4
Vision : the journal of business perspective
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing : EJM
3
Global business review
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Marketing letters : a journal of research in marketing
3
Organizations and markets in emerging economies
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
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Gabler Edition Wissenschaft
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Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
2
Journal of consumer behaviour : an international research review
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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1
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
2
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
3
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
4
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
5
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
6
Postmodernism, ethnicity, and celebrity culture in women's symbolic consumption
Gbadamosi, Ayantunji
- In:
International journal of market research
62
(
2020
)
5
,
pp. 561-577
Persistent link: https://www.econbiz.de/10012308960
Saved in:
7
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
8
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
9
Socio-cultural impact of film celebrities on teenagers : an empirical study
Jain, Amit
;
Lata, Pushp
;
Goyal, Amita Raj
;
Khandelwal, Swati
- In:
International journal of Indian culture and business …
11
(
2015
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10011630277
Saved in:
10
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
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