//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of business research : JBR"
~subject:"Personality psychology"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Personality psychology
Celebrity endorsement
42
Celebrity-Werbung
42
Advertising effects
23
Werbewirkung
23
Consumer behaviour
22
Konsumentenverhalten
22
Brand image
18
Markenimage
18
Brand management
17
Markenführung
17
Athletes
11
Sportler
11
Brand
10
Markenartikel
10
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Social media
5
Advertising
4
Beziehungsmarketing
4
Celebrity
4
Credibility
4
Endorsement
4
Glaubwürdigkeit
4
India
4
Indien
4
Persönlichkeitspsychologie
4
Relationship marketing
4
Sportmarketing
4
Sports marketing
4
Werbung
4
Führungskräfte
3
Human brands
3
Managers
3
Attitude
2
Attributions
2
Authenticity
2
Bibliometrics
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Conference paper
1
Konferenzbeitrag
1
Language
All
English
4
Author
All
Arsena, Ashley
1
Chatzopoulou, Elena
1
Foti, Lianne
1
Kettle, Keri L.
1
Mantonakis, Antonia
1
Navazhylava, Kseniya
1
Pandelaere, Mario
1
Silvera, David H.
1
Teng, Lefa
1
Yuan, Yige
1
Zhu, Xiajing
1
more ...
less ...
Published in...
All
International journal of Indian culture and business management
International journal of sports marketing & sponsorship
Journal of business research : JBR
Journal of marketing management : MM
3
CORE discussion papers : DP
1
Celebrity, convergence and transformation
1
European Sport management quarterly : ESMQ
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of customer behaviour
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Kommunikationswissenschaft
1
Marketing : ZFP ; journal of research and management
1
Pakistan journal of commerce and social sciences
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Strong brands, strong relationships
1
Western Political Science Association 2010 Annual Meeting Paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Look for the signature : using personal signatures as extrinsic cues promotes identity-congruent behavior
Kettle, Keri L.
;
Mantonakis, Antonia
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014535959
Saved in:
2
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
3
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
4
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->