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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Einzelhandel
Consumer behaviour
375
Konsumentenverhalten
375
Beziehungsmarketing
96
Relationship marketing
96
Brand management
69
Markenführung
69
India
61
Indien
61
Brand image
55
Markenimage
55
Retail trade
39
Brand
36
Customer satisfaction
35
Kundenzufriedenheit
35
Markenartikel
35
Online retailing
31
Online-Handel
31
Social Web
28
Social web
28
Dienstleistungsqualität
26
Marketing management
26
Marketingmanagement
26
Service quality
26
USA
26
United States
26
Internet marketing
23
Online-Marketing
23
Emotion
19
Viral marketing
19
Virales Marketing
19
Advertising effects
17
E-commerce
17
Electronic Commerce
17
Werbewirkung
17
Preismanagement
16
Pricing strategy
16
Personality psychology
13
Persönlichkeitspsychologie
13
Theorie
13
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Article
39
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39
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English
39
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Biswas, Dipayan
2
Grewal, Dhruv
2
Noble, Stephanie M.
2
Abhishek
1
Aggarwal, Himanshu
1
Agrawal, Swati
1
Albrecht, Carmen-Maria
1
Arora, Raj
1
Bagga, Charan K.
1
Baker, Julie
1
Beitelspacher, Lauren Skinner
1
Bendle, Neil T.
1
Bolton, Ruth N.
1
Brannon, Daniel C.
1
Brocato, E. Deanne
1
Burton, Scot
1
Chamola, Pankaj
1
Cook, Laurel Aynne
1
Dangi, Hamendra Kumar
1
Das, Gopal
1
Dave, Kartik
1
DePaoli, Alexander
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Duhachek, Adam
1
Esmark, Carol L.
1
Ezell, Hazel F.
1
Geyskens, Inge
1
Ghosch, Piyali
1
Griffith, Denni Arli
1
Gupta, Anoop Kumar
1
Gupta, Gaurav
1
Gustafsson, Anders
1
Hattula, Stefan
1
Henkel, Laura
1
Hensen, Niek
1
Howlett, Elizabeth
1
Hughes, Douglas E.
1
Jain, Tinu
1
Jong, Ad de
1
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International journal of Indian culture and business management
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
466
Journal of retailing
128
Journal of business research : JBR
119
International journal of retail & distribution management
117
The international review of retail, distribution and consumer research
112
International journal of retail and distribution management
64
International journal of electronic marketing and retailing : IJEMR
33
Psychology & marketing
32
European journal of operational research : EJOR
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
European journal of marketing : EJM
27
Marketing intelligence & planning
25
International journal of consumer studies
22
Journal of marketing
21
The journal of services marketing
21
International journal of production economics
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Marketing : ZFP ; journal of research and management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
European retail research
16
Journal of strategic marketing
16
Cogent business & management
15
International journal of production research
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Manufacturing & service operations management : M & SOM
13
Technological forecasting & social change : an international journal
13
The service industries journal
13
The journal of product & brand management
12
Australasian marketing journal
11
History of retailing and consumption
11
Journal of international consumer marketing
11
Journal of internet commerce
11
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ECONIS (ZBW)
39
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1
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
2
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
3
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
4
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
5
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
6
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
7
Determining store attribute salience on store choice behaviour in an emerging market : the case of Indian grocery market
Mehra, Shashank
;
Shakeel, Moonis
- In:
International journal of Indian culture and business …
12
(
2016
)
4
,
pp. 489-507
Persistent link: https://www.econbiz.de/10011664732
Saved in:
8
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
9
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
10
A model of retail format choice for a reasoned purchase : conceptualising role of perceived risk, norms, and behaviour control in Indian culture
Gupta, Anoop Kumar
;
Shukla, A. V.
- In:
International journal of Indian culture and business …
18
(
2019
)
4
,
pp. 495-517
Persistent link: https://www.econbiz.de/10012110544
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