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~isPartOf:"International journal of Indian culture and business management"
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Consumer behaviour
32
Konsumentenverhalten
32
India
29
Indien
29
Beziehungsmarketing
20
Relationship marketing
20
Brand management
18
Markenführung
18
Brand image
12
Markenimage
12
Customer satisfaction
8
Internet marketing
8
Kundenzufriedenheit
8
Online-Marketing
8
Brand
7
Markenartikel
7
Einzelhandel
6
Retail trade
6
Social Web
6
Social web
6
marketing
5
Brand loyalty
4
Markentreue
4
Marketing management
4
Marketingmanagement
4
Social network
4
Soziales Netzwerk
4
Website
4
Confidence
3
Dienstleistungsqualität
3
Emerging economies
3
Lieferantenmanagement
3
Online retailing
3
Online-Handel
3
Schwellenländer
3
Service quality
3
Supplier relationship management
3
Vertrauen
3
brand loyalty
3
social media
3
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9
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Article
51
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51
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51
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English
51
Author
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Chawla, Deepak
3
Dwivedi, Yogesh Kumar
3
Aggarwal, Himanshu
2
Agrawal, Rakesh Kumar
2
Das, Gopal
2
Khare, Arpita
2
Mishra, Sita
2
Abed, Salma S.
1
Agarwal, Pallavi
1
Arora, Ashok Pratap
1
Arora, Sunita
1
Bakshi, Madhupa
1
Banerjee, Asok Kumar
1
Choudhary, Akhilesh Kumar
1
Dangi, Hamendra Kumar
1
Dasgupta, Meeta
1
Dash, Saroj Kumar
1
Datta, Saroj Kumar
1
Duggal, Ekta
1
Goyal, D. P.
1
Gupta, Ashish
1
Gupta, Gaurav
1
Gupta, Manish
1
Gupta, Mukul
1
Gupta, Rajen
1
Heggde, Githa S.
1
Hemalatha, M.
1
Jain, Amrit
1
Jain, Nishu
1
Jayakumar, G. S. D. S.
1
Joseph, Michael
1
Joshi, Richa
1
Kapil, Kanwal
1
Kapil, Sheeba
1
Kapoor, Ankur
1
Kapoor, Kawaljeet Kaur
1
Khan, Bilal Mustafa
1
Khatwani, Gaurav
1
Kiran, Ravi
1
Kumar, Arvind
1
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Published in...
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International journal of Indian culture and business management
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
51
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1
Segmenting emerging markets based on consumer responses towards social network advertising
Tripathi, Shalini N.
;
Siddiqui, Masood H.
- In:
International journal of Indian culture and business …
15
(
2017
)
3
,
pp. 255-277
Persistent link: https://www.econbiz.de/10011867249
Saved in:
2
Trusting suppliers from different cultures : an empirical study of Indian customers
Sharma, Neeru
- In:
International journal of Indian culture and business …
19
(
2019
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10012145959
Saved in:
3
Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related
marketing
activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
Saved in:
4
Effectiveness of social media
marketing
: special reference to Kerala tourism
Kumar, C. Pradeep
;
Sakthivel, R.
;
Ramanathan, Hareesh N.
- In:
International journal of Indian culture and business …
11
(
2015
)
1
,
pp. 128-136
Persistent link: https://www.econbiz.de/10011588353
Saved in:
5
"My store my brand" - a critical review of online and offline private label brands in India
Pangriya, Ruchita
;
Kumar, M. Rupesh
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
Saved in:
6
Impact of changing consumer lifestyles and website quality on online satisfaction and loyalty : an emerging market framework
Pandey, Shweta
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
12
(
2016
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10011618174
Saved in:
7
Analysing customer responses to migrate strategies in making retailing and CRM effective
Gupta, Gaurav
;
Aggarwal, Himanshu
- In:
International journal of Indian culture and business …
12
(
2016
)
1
,
pp. 92-127
Persistent link: https://www.econbiz.de/10011618213
Saved in:
8
Social commerce as a business tool in Saudi Arabia's SMEs
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
International journal of Indian culture and business …
13
(
2016
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011664744
Saved in:
9
Assessment of in-depth content coverage by Indian universities' websites : end users' expectations versus perceptions
Singla, Bhim Sain
;
Aggarwal, Himanshu
- In:
International journal of Indian culture and business …
13
(
2016
)
4
,
pp. 489-540
Persistent link: https://www.econbiz.de/10011665109
Saved in:
10
Metamorphosis of Indian electoral campaigns : Modi's social media experiment
Kapoor, Kawaljeet Kaur
;
Dwivedi, Yogesh Kumar
- In:
International journal of Indian culture and business …
11
(
2015
)
4
,
pp. 496-516
Persistent link: https://www.econbiz.de/10011588639
Saved in:
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