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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Online-Marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Online-Marketing
Virales Marketing
Consumer behaviour
1,282
Konsumentenverhalten
1,282
Advertising effects
149
Werbewirkung
149
Brand management
128
Markenführung
128
Brand image
127
Markenimage
127
Advertising
107
Werbung
107
Social Web
101
Social web
101
Internet marketing
97
Online retailing
92
Online-Handel
92
Brand
79
Markenartikel
79
Beziehungsmarketing
77
Relationship marketing
77
Viral marketing
72
Food
71
Lebensmittel
71
Environmental consciousness
69
Umweltbewusstsein
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Emotion
66
USA
62
United States
62
E-commerce
55
Electronic Commerce
55
Experiment
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Bibliometrics
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Bibliometrie
50
Perception
48
Wahrnehmung
48
Bekleidung
46
Clothing
46
Willingness to pay
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Zahlungsbereitschaftsanalyse
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Qahri-Saremi, Hamed
3
Benbasat, Izak
2
Bernritter, Stefan F.
2
Dahlén, Micael
2
Duan, Wenjing
2
Ghose, Anindya
2
Ghoshal, Abhijeet
2
Jiang, Zhenhui
2
Kim, Sung S.
2
Ma, Xiao
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Rauwers, Fabiënne
2
Reijmersdal, Eva A. van
2
Rozendaal, Esther
2
Saenger, Christina
2
Sharma, Neeru
2
Smit, Edith G.
2
Thomas, Veronica L.
2
Turel, Ofir
2
Zhang, Jie Jennifer
2
Abraham, Mathew
1
Abulaiti, Gulimire
1
Acikgoz, Fulya
1
Amezcua, Bernardo
1
Amin, Sabreena Zoha
1
Anghelcev, George
1
Annett-Hitchcock, Kate
1
Aparicio-Valverde, Mireia
1
Arya, Vikas
1
Ashraf, Arif
1
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1
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1
Bae, T. J.
1
Baghi, Ilaria
1
Bailey, Ainsworth Anthony
1
Barone, Michael J.
1
Baxter, Stacey M.
1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
International journal of consumer studies
Journal of management information systems : JMIS
Marketing letters : a journal of research in marketing
Journal of business research : JBR
266
Journal of retailing and consumer services
209
International journal of internet marketing and advertising : IJIMA
133
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Journal of marketing communications
87
International journal of hospitality management
85
International journal of advertising : the review of marketing communications
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of promotion management : innovations in planning and applied research
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Cogent business & management
60
Journal of internet commerce
60
The journal of product & brand management
59
International journal of electronic marketing and retailing : IJEMR
53
Psychology & marketing
52
Tourism management : research, policies, practice
46
Electronic commerce research
45
International journal of contemporary hospitality management
42
Journal of hospitality marketing & management
41
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
The journal of brand management : an international journal
40
Information systems research : ISR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Journal of marketing
38
Journal of travel and tourism marketing
37
Journal of electronic commerce research : JECR
35
Journal of marketing research : JMR
35
Journal of the Academy of Marketing Science
34
Technological forecasting & social change : an international journal
34
International journal of technology marketing : IJTMkt
33
Journal of promotion management : JPM
33
Marketing intelligence & planning
33
European journal of marketing : EJM
32
Journal of advertising research
32
Journal of strategic marketing
31
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ECONIS (ZBW)
138
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138
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1
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
2
A digital cohort analysis of consumers' mobile banking app experience
Sharma, Neeru
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465708
Saved in:
3
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
4
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
5
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
6
The effect of utilitarian and hedonic motivations on mobile shopping outcomes : a cross-cultural analysis
Hu, Lala
;
Filieri, Raffaele
;
Acikgoz, Fulya
;
Zollo, Lamberto
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 751-766
Persistent link: https://www.econbiz.de/10014250616
Saved in:
7
EWOM processing from receiver perspective : conceptualising the relationships
Le, Tri D.
;
Robinson, Linda J.
;
Dobele, Angela R.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 434-450
Persistent link: https://www.econbiz.de/10014248882
Saved in:
8
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
9
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
10
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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