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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of contemporary hospitality management"
~subject:"Internet marketing"
~type:"article"
~type:"book"
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Internet marketing
Social Web
88
Social web
88
Online-Marketing
61
Consumer behaviour
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58
Viral marketing
37
Virales Marketing
37
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Law, Chun Hung Roberts
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International journal of advertising : the quarterly review of marketing communications
International journal of contemporary hospitality management
Journal of business research : JBR
211
International journal of internet marketing and advertising : IJIMA
127
Journal of retailing and consumer services
116
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
International journal of advertising : the review of marketing communications
68
Journal of marketing communications
63
International journal of hospitality management
58
Technological forecasting & social change : an international journal
58
Tourism management : research, policies, practice
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of internet commerce
57
Journal of promotion management : innovations in planning and applied research
56
Information systems research : ISR
52
International journal of electronic marketing and retailing : IJEMR
48
Journal of management information systems : JMIS
48
Business horizons
46
The journal of product & brand management
45
Cogent business & management
40
SpringerLink / Bücher
40
International journal of technology marketing : IJTMkt
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Journal of travel and tourism marketing
38
Marketing intelligence & planning
37
Electronic commerce research
36
International journal of business information systems : IJBIS
35
Journal of marketing
34
Journal of strategic marketing
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Journal of advertising research
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Springer eBook Collection
33
International journal of e-business research : an official publication of the Information Resources Management Association
32
The journal of brand management : an international journal
32
Journal of electronic commerce research : JECR
31
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
28
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ECONIS (ZBW)
62
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1
Understanding the
world
heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Hong, Zhao
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
2
Haute cuisine three-star restaurants’ representation on websites and dining guides : a lexicometric analysis
Montargot, Nathalie
;
Kallmünzer, Andreas
;
Kraus, Sascha
- In:
International journal of contemporary hospitality management
34
(
2022
)
9
,
pp. 3376-3393
Persistent link: https://www.econbiz.de/10013412897
Saved in:
3
The power of internet exposure : influence of online news coverage on restaurant survival
Li, Hui
;
Chen, Qian-Xia
;
Liang, Sai
;
Yang, Jing-Jing
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1399-1422
Persistent link: https://www.econbiz.de/10013164614
Saved in:
4
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
5
The moderating role of mobile promotion during current and subsequent purchasing occasions : the case of restaurant delivery services
Pan, Huifeng
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 601-622
Persistent link: https://www.econbiz.de/10013164481
Saved in:
6
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
7
Pride or empathy? : exploring effective CSR communication strategies on social media
He, Zeya
;
Liu, Qing
;
Ferns, Bo H.
;
Countryman, Cary C.
- In:
International journal of contemporary hospitality management
34
(
2022
)
8
,
pp. 2989-3007
Persistent link: https://www.econbiz.de/10013412841
Saved in:
8
An updated comprehensive review of website evaluation studies in hospitality and tourism
Sun, Sunny
;
Fong, Davis Ka Chio
;
Law, Chun Hung Roberts
; …
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 355-373
Persistent link: https://www.econbiz.de/10011611225
Saved in:
9
Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website : a text mining approach
Lee, Minwoo
;
Jeong, Miyoung
;
Lee, Jongseo
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 762-783
Persistent link: https://www.econbiz.de/10011687726
Saved in:
10
Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
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