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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of contemporary hospitality management"
~subject:"Internet marketing"
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Internet marketing
Social Web
85
Social web
85
Online-Marketing
59
Consumer behaviour
58
Konsumentenverhalten
58
Viral marketing
36
Virales Marketing
36
Hotel industry
26
Hotellerie
26
Advertising effects
24
Werbewirkung
24
Social media
20
Website
19
Brand management
18
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18
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Tourismus
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Advertising
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Relationship marketing
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Xie, Karen L.
3
Cheng, Julian Ming Sung
2
Ham, Chang-Dae
2
Kim, Mikyoung
2
Kim, Woo Gon
2
Kwok, Linchi
2
Law, Chun Hung Roberts
2
Noort, Guda van
2
Ahn, Young-joo
1
Aluri, Ajay
1
Antheunis, Marjolijn L.
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1
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1
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1
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1
Bigné Alcañiz, J. Enrique
1
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1
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1
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1
Bove, Liliana L.
1
Bradley, Graham L.
1
Buijzen, Moniek
1
Cauberghe, Veroline
1
Chan, Kelvyn Ka Fuk
1
Chen, Der Chao
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Cobanoglu, Cihan
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1
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Dao, William Wan-tien
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1
Dieck, M. Claudia tom
1
Edwards, Deborah
1
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1
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International journal of advertising : the quarterly review of marketing communications
International journal of contemporary hospitality management
Journal of business research : JBR
207
International journal of internet marketing and advertising : IJIMA
121
Journal of retailing and consumer services
116
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of marketing communications
62
International journal of advertising : the review of marketing communications
60
International journal of hospitality management
58
Technological forecasting & social change : an international journal
58
Tourism management : research, policies, practice
58
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of internet commerce
56
Journal of promotion management : innovations in planning and applied research
54
Information systems research : ISR
51
International journal of electronic marketing and retailing : IJEMR
48
Business horizons
46
Journal of management information systems : JMIS
44
The journal of product & brand management
44
Cogent business & management
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
International journal of technology marketing : IJTMkt
37
Journal of travel and tourism marketing
37
Electronic commerce research
36
Marketing intelligence & planning
36
International journal of business information systems : IJBIS
35
Journal of advertising research
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of e-business research : an official publication of the Information Resources Management Association
32
Journal of electronic commerce research : JECR
31
Journal of marketing
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
The journal of brand management : an international journal
30
Journal of strategic marketing
29
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
28
Journal of hospitality marketing & management
28
Journal of promotion management : JPM
27
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ECONIS (ZBW)
60
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60
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1
Understanding the
world
heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Zhao, Hong
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
2
Haute cuisine three-star restaurants’ representation on websites and dining guides : a lexicometric analysis
Montargot, Nathalie
;
Kallmünzer, Andreas
;
Kraus, Sascha
- In:
International journal of contemporary hospitality management
34
(
2022
)
9
,
pp. 3376-3393
Persistent link: https://www.econbiz.de/10013412897
Saved in:
3
The power of internet exposure : influence of online news coverage on restaurant survival
Li, Hui
;
Chen, Qian-Xia
;
Liang, Sai
;
Yang, Jing-Jing
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1399-1422
Persistent link: https://www.econbiz.de/10013164614
Saved in:
4
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
5
The moderating role of mobile promotion during current and subsequent purchasing occasions : the case of restaurant delivery services
Pan, Huifeng
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 601-622
Persistent link: https://www.econbiz.de/10013164481
Saved in:
6
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
7
Pride or empathy? : exploring effective CSR communication strategies on social media
He, Zeya
;
Liu, Qing
;
Ferns, Bo H.
;
Countryman, Cary C.
- In:
International journal of contemporary hospitality management
34
(
2022
)
8
,
pp. 2989-3007
Persistent link: https://www.econbiz.de/10013412841
Saved in:
8
An updated comprehensive review of website evaluation studies in hospitality and tourism
Sun, Sunny
;
Fong, Davis Ka Chio
;
Law, Chun Hung Roberts
; …
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 355-373
Persistent link: https://www.econbiz.de/10011611225
Saved in:
9
Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website : a text mining approach
Lee, Minwoo
;
Jeong, Miyoung
;
Lee, Jongseo
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 762-783
Persistent link: https://www.econbiz.de/10011687726
Saved in:
10
Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
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