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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Viral marketing"
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Search: subject_exact:"Personalization"
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Viral marketing
Personalisierung
29
Personalization
29
Online retailing
23
Online-Handel
23
Consumer behaviour
16
Konsumentenverhalten
16
Virales Marketing
14
E-commerce
13
Electronic Commerce
13
Internet marketing
13
Online-Marketing
13
Data Mining
8
Data mining
8
Social Web
8
Social web
8
Confidence
4
Internet
4
Vertrauen
4
electronic word of mouth
4
Beziehungsmarketing
3
Digital platform
3
Digitale Plattform
3
Experiment
3
Innovation adoption
3
Innovationsakzeptanz
3
Preismanagement
3
Pricing strategy
3
Relationship marketing
3
online recommenders
3
online reviews
3
recommender systems
3
Data protection
2
Datenschutz
2
Decision
2
Duopol
2
Duopoly
2
Entscheidung
2
Game theory
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OCRs
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14
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Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Xu, Jingjun
2
Aakash
1
Aggarwal, Anu Gupta
1
Chan, Kelvyn Ka Fuk
1
Choudhary, Vidyanand
1
Dahka, Zohreh Yousefi
1
Dens, Nathalie
1
Du, Qianzhou
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Fan, Weiguo
1
Georgi, Dominik
1
Hajiheydari, Nastaran
1
Janze, Christian
1
Kehoe, Juan Luo
1
Kilic, Isil Yakut
1
Kolomiiets, Alona
1
Kumar, Naveen
1
Kumar, Subodha
1
Manoraj, N.
1
Paliwal, Aishwarya
1
Pelsmacker, Patrick de
1
Prendergast, Gerard
1
Qiao, Zhilei
1
Qiu, Liangfei
1
Rouhani, Saeed
1
Siering, Michael
1
Sridevi, P.
1
Tuzovic, Sven
1
Vedanthachari, Lakshmi Narasimhan
1
Venugopal, Deepak
1
Wang, G. Alan
1
Yan, Xiangbin
1
Zhang, Dongsong
1
Zhang, Zhe
1
Zhou, Lina
1
Zhou, Shihao
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International journal of advertising : the quarterly review of marketing communications
International journal of internet marketing and advertising : IJIMA
Journal of management information systems : JMIS
Tourism management : research, policies, practice
17
Journal of business research : JBR
14
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Faculty & research / Insead : working paper series
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
European journal of marketing : EJM
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of consumer studies
2
International journal of market research
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internet policy review : journal on internet regulation
2
Journal of consumer marketing
2
Journal of strategic marketing
2
MIS quarterly
2
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ECONIS (ZBW)
14
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1
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
2
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
3
Analysing the interrelationship between online reviews and sales : the role of review length and sentiment index in electronic markets
Aggarwal, Anu Gupta
;
Aakash
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10012512662
Saved in:
4
The relative effect of the convergence of product recommendations from various online sources
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
37
(
2020
)
3
,
pp. 788-819
Persistent link: https://www.econbiz.de/10012414496
Saved in:
5
User response to e-WOM in social networks : how to predict a content influence in Twitter
Dahka, Zohreh Yousefi
;
Hajiheydari, Nastaran
;
Rouhani, Saeed
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10012200014
Saved in:
6
Information processing on online review platforms
Siering, Michael
;
Janze, Christian
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1347-1377
Persistent link: https://www.econbiz.de/10012198672
Saved in:
7
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
8
Detecting review manipulation on online platforms with hierarchical supervised learning
Kumar, Naveen
;
Venugopal, Deepak
;
Qiu, Liangfei
;
Kumar, …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 350-380
Persistent link: https://www.econbiz.de/10011885340
Saved in:
9
Measuring customer agility from online reviews using big data text analytics
Zhou, Shihao
;
Qiao, Zhilei
;
Du, Qianzhou
;
Wang, G. Alan
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011885763
Saved in:
10
Your comments are important to me! : the impacts of online customer reviews in shopping websites
Erkan, Ismail
;
Elwalda, Abdulaziz
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011859029
Saved in:
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