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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Marketing letters : a journal of research in marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Brand management
181
Markenführung
181
Consumer behaviour
172
Konsumentenverhalten
172
Brand image
155
Markenimage
155
Advertising effects
85
Brand
85
Markenartikel
85
Werbewirkung
85
Internet marketing
67
Online-Marketing
67
Social Web
62
Social web
62
Beziehungsmarketing
46
Relationship marketing
46
Advertising
44
Werbung
44
Viral marketing
24
Virales Marketing
24
Brand loyalty
20
social media
19
Markentreue
18
Marketing management
17
Marketingmanagement
17
Product Placement
16
Product placement
16
Emotion
15
Sponsoring
14
Sponsorship
14
USA
14
United States
14
brand attitude
11
Celebrity endorsement
10
Celebrity-Werbung
10
Customer satisfaction
10
Kundenzufriedenheit
10
Perception
10
Wahrnehmung
10
brand loyalty
10
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Undetermined
139
Free
3
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Article
256
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
Conference paper
12
Konferenzbeitrag
12
Case study
1
Collection of articles of several authors
1
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1
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English
256
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Dens, Nathalie
7
Pelsmacker, Patrick de
7
Klink, Richard R.
4
Rossiter, John R.
4
Smit, Edith G.
4
Sung, Yongjun
4
Bergkvist, Lars
3
Bernritter, Stefan F.
3
Biswas, Abhijit
3
Kim, Eunice
3
Ko, Eunju
3
Kwon, Eun Sook
3
Ahuvia, Aaron
2
Araujo, Theo
2
Avramova, Yana R.
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Cauberghe, Verolien
2
Chen, Qimei
2
Choi, Yung Kyun
2
DeSarbo, Wayne
2
Guha, Abhijit
2
Gunasti, Kunter
2
Ha, Louisa
2
Hudders, Liselot
2
Keller, Kevin Lane
2
King, Karen Whitehill
2
Knoll, Johannes
2
Kouril, Michal
2
Labrecque, Lauren I.
2
Laurent, Gilles
2
Lehmann, Donald R.
2
Liu, Maggie Wenjing
2
Mariadoss, Babu John
2
Martos-Partal, Mercedes
2
Matthes, Jörg
2
Neslin, Scott A.
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Rita, Paulo
2
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International journal of advertising : the quarterly review of marketing communications
International journal of internet marketing and advertising : IJIMA
Marketing letters : a journal of research in marketing
Journal of business research : JBR
762
The journal of brand management : an international journal
659
The journal of product & brand management
420
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Marketing intelligence & planning
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Journal of travel and tourism marketing
116
Journal of marketing
115
Journal of advertising research
112
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of strategic marketing
100
Journal of the Academy of Marketing Science
98
Journal of international consumer marketing
93
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of promotion management : innovations in planning and applied research
78
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Cogent business & management
71
International journal of advertising : the review of marketing communications
70
Journal of retailing
70
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ECONIS (ZBW)
256
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256
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
5
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
6
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
7
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
8
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
9
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
10
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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