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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Testimonialwerbung"
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Celebrity endorsement
23
Celebrity-Werbung
23
Advertising effects
20
Werbewirkung
20
Athletes
9
Brand image
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenimage
9
Sportler
9
Brand management
6
Markenführung
6
celebrity endorsement
5
Advertising
4
Sportmarketing
4
Sports marketing
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Werbung
4
Endorsement
3
Bibliometrics
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Internet marketing
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Online-Marketing
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Professional sports
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advertising
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meaning transfer
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Associative memory network model
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Athlete celebrity
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Athlete endorsement
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Athlete reputational crisis
1
Athletic performance
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Attitude
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Banner advertisement
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Aufsatz in Zeitschrift
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English
23
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Bergkvist, Lars
3
Kim, Taehee
2
Ko, Yong Jae
2
Arai, Akiko
1
Belch, George E.
1
Belch, Michael A.
1
Brigham, Christopher
1
Buijzen, Moniek
1
Chang, Kyungro
1
Chang, Yongwan
1
Chen, Chen-yueh
1
Chou, Hsuan-yi
1
Crespo, Cátia Fernandes
1
Dominguez, Rafael
1
Dwivedi, Abhishek
1
Eisend, Martin
1
Ferreira, Alcina Gaspar
1
Garcia de los Salmones Sanchez, Maria del Mar
1
Herrero, Ángel
1
Hjalmarson, Hanna
1
Hsiao, Chia-lin
1
Hur, Youngjin
1
Johnson, Lester W.
1
Kim, Dae Yeon
1
Kim, Daehwan
1
Knoll, Johannes
1
Kok Wei Khong
1
Koo, Jakeun
1
Langner, Tobias
1
Lee, Joon Sung
1
Lee, Jung-Gyo
1
Lin, Yi-hsiu
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Matthes, Jörg
1
McDonald, Robert E.
1
Mendes, Cédric
1
Muehling, Darrel D.
1
Mägi, Anne W.
1
Münch, Andrea
1
Nisbett, Gwen S.
1
Ostermann, Migena
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International journal of advertising : the quarterly review of marketing communications
International journal of sports marketing & sponsorship
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
Journal of marketing management : MM
12
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
9
Young consumers : insight and ideas for responsible marketers
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Global business review
5
International journal of hospitality management
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
Journal of travel and tourism marketing
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ECONIS (ZBW)
23
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1
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
2
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
3
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
4
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
5
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
6
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
7
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
8
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
9
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
10
A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
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