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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of consumer behaviour : an international research review"
~language:"bul"
~language:"eng"
~language:"mul"
~person:"Belk, Russell W."
~person:"Naderer, Brigitte"
~subject:"Interview"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Interview
Konsumentenverhalten
Volatility
Consumer behaviour
8
Advertising effects
4
Children
4
Kinder
4
Product Placement
4
Product placement
4
Werbewirkung
4
children
2
persuasion knowledge
2
Arabische Golf-Staaten
1
Befragung
1
Brand image
1
CPI-placement
1
Cognition
1
Computerspiel
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1
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1
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Belk, Russell W.
Naderer, Brigitte
Dens, Nathalie
6
Matthes, Jörg
6
Pelsmacker, Patrick de
6
Gentry, James W.
5
Smit, Edith G.
5
Chang, Chun-Tuan
4
Hassan, Louise M.
4
Kwak, Hyokjin
4
Reijmersdal, Eva A. van
4
Spears, Nancy
4
Sung, Yongjun
4
Albinsson, Pia A.
3
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Buchanan-Oliver, Margo
3
Bui, M̃y
3
Diehl, Sandra
3
Eisend, Martin
3
Fransen, Marieke L.
3
Gentina, Elodie
3
Goldsmith, Ronald E.
3
Hamilton, Kathy
3
Hudders, Liselot
3
Ko, Eunju
3
Mueller, Barbara
3
Parry, Sara
3
Russell, Cristel Antonia
3
Seo, Yuri
3
Shiu, Edward
3
Yoo, Chan Yun
3
Yoon, Sukki
3
Amos, Clinton
2
Andras, Trina Larsen
2
Avramova, Yana R.
2
Bajde, Domen
2
Balasubramanian, Siva Kumar
2
Black, Iain R.
2
Boerman, Sophie C.
2
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International journal of advertising : the quarterly review of marketing communications
Journal of consumer behaviour : an international research review
International journal of advertising : the review of marketing communications
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing management : MM
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing theory
4
Research in consumer behavior
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of China marketing
1
Journal of Islamic marketing : JIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of historical research in marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international consumer marketing
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Journal of service management
1
Qualitative market research : an international journal
1
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
2
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
3
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
4
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
5
Children's consumption behavior in response to food product placements in movies
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 127-136
Persistent link: https://www.econbiz.de/10011294139
Saved in:
6
Co-construction and performancescapes
Tumbat, Gülnur
;
Belk, Russell W.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10009720161
Saved in:
7
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana
;
Belk, Russell W.
;
Gressel, Justin
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
Saved in:
8
Why don't consumers consume ethically?
Eckhardt, Giana M.
;
Belk, Russell W.
;
Devinney, Timothy …
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
6
,
pp. 426-436
Persistent link: https://www.econbiz.de/10008806512
Saved in:
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