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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of consumer marketing"
~subject:"Consumer behaviour"
~subject:"Fernsehwerbung"
~subject:"Television advertising"
~subject:"Viral marketing"
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Search: subject_exact:"Werbewirkung"
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Consumer behaviour
Fernsehwerbung
Television advertising
Viral marketing
Werbewirkung
233
Advertising effects
232
Advertising
136
Werbung
135
Konsumentenverhalten
105
Internet marketing
43
Online-Marketing
43
Brand image
33
Markenimage
33
Brand management
32
Markenführung
32
Product Placement
23
Product placement
23
Gender
22
Geschlecht
22
Children
21
Kinder
21
advertising
21
Psychology of advertising
20
Werbepsychologie
20
USA
19
United States
19
Target group
18
Zielgruppe
18
Brand
14
Cognition
14
Kognition
14
Markenartikel
14
Social Web
14
Social web
14
Sponsoring
14
Sponsorship
14
Advertising planning
12
Emotion
12
Werbeplanung
12
Celebrity endorsement
11
Celebrity-Werbung
11
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Undetermined
91
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Article
120
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Article in journal
120
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120
Conference paper
8
Konferenzbeitrag
8
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English
120
Author
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Pelsmacker, Patrick de
6
Dens, Nathalie
5
Matthes, Jörg
4
Reijmersdal, Eva A. van
4
Buijzen, Moniek
3
Chang, Chun-Tuan
3
Diehl, Sandra
3
Eisend, Martin
3
Ko, Eunju
3
Mueller, Barbara
3
Naderer, Brigitte
3
Rozendaal, Esther
3
Russell, Cristel Antonia
3
Smit, Edith G.
3
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Cauberghe, Verolien
2
Chang, Hua
2
Fransen, Marieke L.
2
Gentry, James W.
2
Geuens, Maggie
2
Ham, Chang-Dae
2
Herrmann, Jean-Luc
2
Hudders, Liselot
2
Jun, Sunkyu
2
Kim, Kacy K.
2
Knoll, Johannes
2
Koinig, Isabell
2
Neijens, Peter C.
2
Noort, Guda van
2
Rauwers, Fabiënne
2
Riet, Jonathan van 't
2
Taylor, Charles Raymond
2
Till, Brian
2
Torres, Ivonne M.
2
Wilson, Rick T.
2
Zúñiga, Miguel Ángel
2
Abbassi, Hamid
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
Journal of consumer marketing
Journal of business research : JBR
145
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
139
Journal of advertising research
100
Journal of retailing and consumer services
70
Journal of advertising : official publication of the American Academy of Advertising
68
Journal of promotion management : innovations in planning and applied research
68
Journal of promotion management : JPM
67
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Marketing letters : a journal of research in marketing
41
European journal of marketing : EJM
39
Journal of marketing research : JMR
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of current issues and research in advertising : JCIRA
33
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
27
The journal of consumer marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
26
International journal of hospitality management
23
Journal of marketing
23
Marketing : ZFP ; journal of research and management
23
Marketing intelligence & planning
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of current issues and research in advertising
22
Journal of international consumer marketing
21
Young consumers : insight and ideas for responsible marketers
21
European journal of marketing
20
Journal of global marketing
19
International journal of consumer studies
18
Journal of consumer behaviour : an international research review
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
18
Journal of marketing research
17
Cogent business & management
16
International journal of sports marketing & sponsorship
16
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ECONIS (ZBW)
120
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1
Do female adolescents respond better to thin or plus-size ad characters?
Bakir, Aysen
;
Castonguay, Jessica
;
Blodgett, Jeffrey G.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014471178
Saved in:
2
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
3
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
4
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
5
Consumer response to podcast advertising : the interactive role of persuasion knowledge and parasocial relationships
Brinson, Nancy H.
;
Lemon, Laura L.
;
Bender, Coral
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 971-982
Persistent link: https://www.econbiz.de/10014471164
Saved in:
6
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
7
Exploring consumer perceptions of no- and low-alcohol craft beers
Taylor, Scott <Jr.>
;
Whalen, Elizabeth A.
;
Norris, …
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 625-638
Persistent link: https://www.econbiz.de/10014332317
Saved in:
8
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
9
Exploration of the applicability of the front-of-package nutrition label to advertising in comparison with the label on the product package
Shin, Sumin
;
Park, SangHee
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10014276004
Saved in:
10
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
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