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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Service quality
Werbewirkung
Consumer behaviour
638
Konsumentenverhalten
638
Einzelhandel
143
Retail trade
143
Brand management
114
Markenführung
114
Advertising effects
113
Beziehungsmarketing
108
Relationship marketing
108
Advertising
85
Werbung
85
Markenimage
81
Online retailing
61
Online-Handel
61
Brand
60
Internet marketing
60
Online-Marketing
60
Markenartikel
58
Customer satisfaction
48
Kundenzufriedenheit
48
Emotion
43
Social Web
43
Social web
43
Dienstleistungsqualität
42
Viral marketing
40
Virales Marketing
40
Marketing management
36
Marketingmanagement
36
Preismanagement
35
Pricing strategy
35
E-commerce
31
Electronic Commerce
31
USA
28
United States
28
Personality psychology
27
Persönlichkeitspsychologie
27
Distribution channel
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Article
248
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Non-commercial literature
Conference paper
9
Konferenzbeitrag
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English
248
Author
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Dens, Nathalie
6
Pelsmacker, Patrick de
6
Ko, Eunju
5
Kim, Kyung Hoon
4
Matthes, Jörg
4
Chang, Chun-Tuan
3
Diehl, Sandra
3
Eisend, Martin
3
Grewal, Dhruv
3
Jeon, Jung Ok
3
Mattila, Pekka
3
Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Smit, Edith G.
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Avramova, Yana R.
2
Bae, Joonheui
2
Baskin, Ernest
2
Bernritter, Stefan F.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Buijzen, Moniek
2
Chang, Hua
2
Checchinato, Francesca
2
Choi, Sunmee
2
Choi, Yung Kyun
2
Dass, Mayukh
2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Fransen, Marieke L.
2
Gentry, James W.
2
Guido, Gianluigi
2
Gustafsson, Anders
2
Ham, Chang-Dae
2
Herrmann, Jean-Luc
2
Hudders, Liselot
2
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International journal of advertising : the quarterly review of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of business research : JBR
732
Journal of retailing and consumer services
573
International journal of hospitality management
294
The journal of product & brand management
279
The journal of brand management : an international journal
247
Psychology & marketing
231
Journal of marketing communications
182
International journal of advertising : the review of marketing communications
158
Asia Pacific journal of marketing and logistics
148
Journal of travel and tourism marketing
126
The journal of services marketing
126
European journal of marketing : EJM
124
Journal of hospitality marketing & management
113
Journal of international consumer marketing
112
Cogent business & management
108
International journal of contemporary hospitality management
105
Journal of consumer research : JCR ; an interdisciplinary bimonthly
102
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
101
Journal of marketing research : JMR
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Marketing intelligence & planning
98
Marketing letters : a journal of research in marketing
98
International journal of consumer studies
94
Journal of promotion management : innovations in planning and applied research
94
The journal of consumer marketing
92
Journal of promotion management : JPM
87
Journal of fashion marketing and management
86
Journal of marketing
85
International journal of internet marketing and advertising : IJIMA
84
Tourism management : research, policies, practice
84
Journal of strategic marketing
83
The service industries journal
82
Services marketing quarterly
80
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
78
Journal of global marketing
76
Journal of the Academy of Marketing Science
75
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
International marketing review
72
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ECONIS (ZBW)
248
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
3
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
4
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
5
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
7
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
Saved in:
8
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
Saved in:
9
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
10
Haute couture-to-table? : a study of luxury fashion-brand restaurants/Cafés
Chen, Chihchien
;
Kim, Esther L.
;
Schuckert, Markus
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014251321
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