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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing"
~subject:"Television advertising"
~subject:"Viral marketing"
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Search: subject_exact:"Werbewirkung"
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Television advertising
Viral marketing
Werbewirkung
250
Advertising effects
249
Advertising
145
Werbung
144
Consumer behaviour
110
Konsumentenverhalten
110
Internet marketing
49
Online-Marketing
49
Brand image
35
Brand management
35
Markenführung
35
Markenimage
35
advertising
30
USA
26
United States
26
Product Placement
24
Product placement
24
Children
21
Gender
21
Geschlecht
21
Kinder
21
Fernsehwerbung
20
Target group
19
Zielgruppe
19
Psychology of advertising
18
Werbepsychologie
18
Social Web
16
Social web
16
Sponsoring
16
Sponsorship
16
Brand
15
Cognition
15
Kognition
15
Markenartikel
15
Emotion
13
Advertising planning
12
Celebrity endorsement
12
Celebrity-Werbung
12
Werbeplanung
12
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27
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Cauberghe, Verolien
2
Hudders, Liselot
2
Pelsmacker, Patrick de
2
Reijmersdal, Eva A. van
2
Alexandris, Kostas
1
Arrazola Vacas, María
1
Beal, Virginia
1
Becker, Maren
1
Berkmann, Manuel
1
Boerman, Sophie C.
1
Boutsouki, Christina
1
Brooks, Gillian
1
Buijzen, Moniek
1
Carlson, Brad D.
1
Cauberghe, Veroline
1
Chae, Heeju
1
Chan, Alan H. S.
1
Charry, Karine M.
1
Cho, Eunji
1
Cornwell, T. Bettina
1
Dens, Nathalie
1
Dost, Florian
1
Eelen, Jiska
1
Engel, Larry
1
Gao, Yang
1
Geuens, Maggie
1
Haenlein, Michael
1
Hatzithomas, Leonidas
1
Hayes, Jameson L.
1
Heath, Chip
1
Hevia Payá, José de
1
Hughes, Christian
1
Jeon, Jung Ok
1
Jeong, Yongick
1
Kent, Robert J.
1
Kim, Yeuseung
1
King, Karen Whitehill
1
Ko, Eunju
1
Lehnert, Kevin
1
Libai, Barak
1
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing
Journal of advertising research
47
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of marketing communications
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
International journal of advertising : the review of marketing communications
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
European journal of marketing : EJM
9
Journal of business research : JBR
9
Journal of promotion management : innovations in planning and applied research
9
International journal of internet marketing and advertising : IJIMA
8
Journal of promotion management : JPM
7
Journal of retailing and consumer services
7
Psychology & marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
Journal of electronic commerce research : JECR
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
International journal of consumer studies
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of the Academy of Marketing Science
4
NBER Working Paper
4
NBER working paper series
4
Quantitative marketing and economics : QME
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Advertising in new formats and media : current research and implications for marketers
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
Faculty & research / Insead : working paper series
3
Information systems research : ISR
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of sports marketing & sponsorship
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of current issues and research in advertising : JCIRA
3
Journal of international consumer marketing
3
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ECONIS (ZBW)
27
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1
The effect of content on zapping in TV advertising
Becker, Maren
;
Berkmann, Manuel
;
Reinartz, Werner J.
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
2
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
3
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
4
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
5
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
6
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
7
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
8
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
9
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
10
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
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