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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~person:"Bellman, Steven"
~person:"Kim, Soojung"
~person:"Robinson, Jennifer A."
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Consumer behaviour
6
Internet marketing
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Konsumentenverhalten
6
Online-Marketing
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Advertising
5
Advertising effects
5
Werbewirkung
5
Werbung
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Native advertising
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Bellman, Steven
Kim, Soojung
Robinson, Jennifer A.
Reijmersdal, Eva A. van
5
Rozendaal, Esther
5
Noort, Guda van
4
Smit, Edith G.
4
Belanche, Daniel
3
Bernritter, Stefan F.
3
Ham, Chang-Dae
3
Huh, Jisu
3
Kareklas, Ioannis
3
Kim, Mikyoung
3
Knoll, Johannes
3
Lee, Joonghwa
3
Pelsmacker, Patrick de
3
Varan, Duane
3
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3
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2
Boerman, Sophie C.
2
Boutsouki, Christina
2
Buijzen, Moniek
2
Cauberghe, Veroline
2
Cheng, Julian Ming Sung
2
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Drennan, Judy
2
Hatzithomas, Leonidas
2
Hudders, Liselot
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Kelly, Louise
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Kerr, Gayle
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Li, Hairong
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Maslowska, Ewa
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Journal of advertising research
2
Journal of business research : JBR
2
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
6
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1
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
2
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
3
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
4
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
5
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
6
Do you want me to watch this ad on social media? : the effects of norms on online video ad watching
Lee, Joonghwa
;
Kim, Mikyoung
;
Ham, Chang-Dae
;
Kim, Soojung
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 456-472
Persistent link: https://www.econbiz.de/10011849980
Saved in:
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