//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~person:"Kim, Soojung"
~subject:"Native advertising"
~subject:"Social relations"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Native advertising
Social relations
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Advertising
2
Advertising effects
2
Social Web
2
Social norm
2
Social web
2
Soziale Norm
2
Werbewirkung
2
Werbung
2
Mobile Anwendung
1
Mobile application
1
Mobile communications
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
Online video advertising
1
Personality psychology
1
Persönlichkeitspsychologie
1
Social media advertising
1
Soziale Beziehungen
1
Viral marketing
1
Virales Marketing
1
congruency
1
interpersonal and social influences
1
mobile advertising
1
mobile application
1
normative influences
1
norms
1
page like ads
1
personal norms
1
social influences
1
social norms approach
1
societal norms
1
theory of reasoned action (TRA)
1
thinking styles
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Kim, Soojung
Lee, Joonghwa
2
Fullerton, Jami A.
1
Kendrick, Alice
1
Kim, Do Yuon
1
Kim, Hye-Young
1
Park, Haseon
1
Park, Minjung
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
2
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->