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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~person:"Kim, Soojung"
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Internet marketing
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Native advertising
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congruency
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norms
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page like ads
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Kim, Soojung
Reijmersdal, Eva A. van
5
Rozendaal, Esther
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Noort, Guda van
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Smit, Edith G.
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Belanche, Daniel
3
Bellman, Steven
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Bernritter, Stefan F.
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Ham, Chang-Dae
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Huh, Jisu
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Kareklas, Ioannis
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Kim, Mikyoung
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Knoll, Johannes
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Lee, Joonghwa
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Pelsmacker, Patrick de
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Varan, Duane
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Voorveld, Hilde
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Antheunis, Marjolijn L.
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Boutsouki, Christina
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Buijzen, Moniek
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Cauberghe, Veroline
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Cheng, Julian Ming Sung
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Choi, Sejung Marina
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Drennan, Judy
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Hatzithomas, Leonidas
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Hudders, Liselot
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Kelly, Louise
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Kerr, Gayle
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Ketelaar, Paul E.
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Kitchen, Philip J.
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Li, Hairong
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Maslowska, Ewa
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
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ECONIS (ZBW)
3
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Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
2
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
3
Do you want me to watch this ad on social media? : the effects of norms on online video ad watching
Lee, Joonghwa
;
Kim, Mikyoung
;
Ham, Chang-Dae
;
Kim, Soojung
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 456-472
Persistent link: https://www.econbiz.de/10011849980
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