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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~subject:"Markenartikel"
~subject:"Theory"
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Markenartikel
Theory
Internet marketing
177
Online-Marketing
177
Consumer behaviour
99
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99
Advertising effects
94
Werbewirkung
94
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76
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Rita, Paulo
2
Ashley, Christy
1
Balboni, Bernardo
1
Bernritter, Stefan F.
1
Burkhalter, Janée N.
1
Chae, Heeju
1
Coelho, Pedro Simões
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1
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Pace, Stefano
1
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1
Riet, Jonathan van 't
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1
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Journal of business research : JBR
35
The journal of product & brand management
21
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
The journal of brand management : an international journal
15
Journal of retailing and consumer services
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
8
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
International journal of electronic commerce : IJEC
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Discussion paper / Centre for Economic Policy Research
6
Information systems research : ISR
6
International journal of advertising : the review of marketing communications
6
International journal of industrial organization
6
Journal of promotion management : innovations in planning and applied research
6
SpringerLink / Bücher
6
Cowles Foundation Discussion Paper
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
5
Asia Pacific journal of marketing and logistics
4
Business horizons
4
Discussion papers / CEPR
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Operations research
4
Psychology & marketing
4
Working paper series / Department of Economics, University of Missouri-Columbia
4
American economic journal
3
American economic journal : a journal of the American Economic Association
3
Cogent business & management
3
Cowles Foundation discussion paper
3
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ECONIS (ZBW)
14
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1
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
2
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
3
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
4
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
5
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
6
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
7
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
8
Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.
;
Mazerant, Komala
;
Kamphuis, Anne-Lise
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
Saved in:
9
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
10
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
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