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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of service research"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Bagozzi, Richard P."
~person:"Gould, Stephen J."
~person:"Kim, Jungkeun"
~person:"Sung, Yongjun"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Persönlichkeitsmerkmal"
~subject:"Stakeholder"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Online-Marketing
Persönlichkeitsmerkmal
Stakeholder
Konsumentenverhalten
5
USA
3
United States
3
Advertising effects
2
Beziehungsmarketing
2
Brand management
2
Markenführung
2
Product Placement
2
Product placement
2
Relationship marketing
2
Social Web
2
Social web
2
Werbewirkung
2
AI as customer
1
AI emotion
1
AI service
1
Advertising
1
Artificial intelligence
1
Auslandsverlagerung
1
Brand
1
Brand image
1
Business services
1
Comparison
1
Construal level theory
1
Consumer attitudes
1
Cross-cultural management
1
Cultural identity
1
Customer service
1
Dienstleistung
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Digital media
1
Digitale Medien
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Electronic word-of-mouth
1
Emotion
1
Fernsehprogramm
1
Film
1
Intelligence
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1
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Article in journal
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5
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Bulgarian
English
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Author
All
Bagozzi, Richard P.
Gould, Stephen J.
Kim, Jungkeun
Sung, Yongjun
Pelsmacker, Patrick de
8
Dens, Nathalie
7
Smit, Edith G.
7
Bernritter, Stefan F.
4
Chang, Chun-Tuan
4
Ko, Eunju
4
Kwak, Hyokjin
4
Lemon, Katherine N.
4
Matthes, Jörg
4
Reijmersdal, Eva A. van
4
Rozendaal, Esther
4
Baek, Tae Hyun
3
Buijzen, Moniek
3
Diehl, Sandra
3
Eisend, Martin
3
Gustafsson, Anders
3
Ham, Chang-Dae
3
Huang, Ming-Hui
3
Hudders, Liselot
3
Knoll, Johannes
3
McColl-Kennedy, Janet R.
3
Mueller, Barbara
3
Naderer, Brigitte
3
Noort, Guda van
3
Ostrom, Amy L.
3
Russell, Cristel Antonia
3
Taylor, Charles Raymond
3
Voorveld, Hilde
3
Yoo, Chan Yun
3
Andras, Trina Larsen
2
Avramova, Yana R.
2
Bergkvist, Lars
2
Boerman, Sophie C.
2
Brady, Michael K.
2
Bui, M̃y
2
Cauberghe, Veroline
2
Chang, Chingching
2
Chang, Hua
2
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International journal of advertising : the quarterly review of marketing communications
Journal of service research
Psychology & marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of business research : JBR
9
Marketing letters : a journal of research in marketing
7
International journal of advertising : the review of marketing communications
5
Journal of the Academy of Marketing Science
5
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
European journal of marketing
3
Australasian marketing journal
2
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of travel and tourism marketing
2
Marketing : journal of research and management
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
Corporate reputation review : an international journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of international marketing
1
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ECONIS (ZBW)
5
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1
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5
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1
AI service and emotion : editorial
Bagozzi, Richard P.
;
Brady, Michael K.
;
Huang, Ming-Hui
- In:
Journal of service research
25
(
2022
)
4
,
pp. 499-504
Persistent link: https://www.econbiz.de/10013395989
Saved in:
2
Managing customer uncertainty in making service offshoring decisions
Lu, Lu
;
Gregory, Gary D.
;
Ngo, Liem Viet
;
Bagozzi, …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
Saved in:
3
"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
Saved in:
4
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
Saved in:
5
Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun
;
De Gregorio, Federico
;
Jung, Jong-hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
Saved in:
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