//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of service research"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Gould, Stephen J."
~person:"Kim, Jungkeun"
~person:"Reijmersdal, Eva A. van"
~person:"Sprott, David E."
~person:"Sung, Yongjun"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Persönlichkeitsmerkmal"
~subject:"Stakeholder"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Online-Marketing
Persönlichkeitsmerkmal
Stakeholder
Advertising effects
8
Werbewirkung
8
Konsumentenverhalten
7
Product Placement
6
Product placement
6
Advertising
3
Beziehungsmarketing
3
Brand management
3
Internet marketing
3
Markenführung
3
Relationship marketing
3
Social Web
3
Social web
3
USA
3
United States
3
Werbung
3
advertising
3
Automation
2
Automatisierung
2
Brand image
2
Customer integration
2
Dienstleistungsqualität
2
Fernsehprogramm
2
Fernsehwerbung
2
Kundenintegration
2
Markenimage
2
Netherlands
2
Niederlande
2
Service quality
2
Sponsoring
2
Sponsorship
2
Television advertising
2
Television programme
2
Viral marketing
2
Virales Marketing
2
disclosure
2
Artificial intelligence
1
Auskunftspflicht
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Konferenzbeitrag
Aufsatz in Zeitschrift
8
Aufsatzsammlung
1
Language
All
Bulgarian
English
Malay (macrolanguage)
Author
All
Gould, Stephen J.
Kim, Jungkeun
Reijmersdal, Eva A. van
Sprott, David E.
Sung, Yongjun
Pelsmacker, Patrick de
8
Dens, Nathalie
7
Smit, Edith G.
7
Bernritter, Stefan F.
4
Chang, Chun-Tuan
4
Ko, Eunju
4
Kwak, Hyokjin
4
Lemon, Katherine N.
4
Matthes, Jörg
4
Rozendaal, Esther
4
Baek, Tae Hyun
3
Buijzen, Moniek
3
Diehl, Sandra
3
Eisend, Martin
3
Ham, Chang-Dae
3
Huang, Ming-Hui
3
Hudders, Liselot
3
Knoll, Johannes
3
McColl-Kennedy, Janet R.
3
Mueller, Barbara
3
Naderer, Brigitte
3
Noort, Guda van
3
Ostrom, Amy L.
3
Russell, Cristel Antonia
3
Taylor, Charles Raymond
3
Voorveld, Hilde
3
Yoo, Chan Yun
3
Andras, Trina Larsen
2
Avramova, Yana R.
2
Bagozzi, Richard P.
2
Bergkvist, Lars
2
Boerman, Sophie C.
2
Brady, Michael K.
2
Bui, M̃y
2
Cauberghe, Veroline
2
Chang, Chingching
2
Chang, Hua
2
Cheng, Julian Ming Sung
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of service research
Psychology & marketing
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of business research : JBR
11
Marketing letters : a journal of research in marketing
6
International journal of advertising : the review of marketing communications
5
Journal of retailing and consumer services
5
European journal of marketing
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Australasian marketing journal
2
International journal of hospitality management
2
Journal of advertising
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Journal of travel and tourism marketing
2
Corporate reputation review : an international journal
1
Designing and communicating experience
1
European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising : JCIRA
1
Journal of destination marketing & management
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue: customer engagement in automated service interactions
Hollebeek, Linda D.
(
ed.
);
Sprott, David E.
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012426830
Saved in:
2
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
3
"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
Saved in:
4
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
5
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
6
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
7
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
Saved in:
8
Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun
;
De Gregorio, Federico
;
Jung, Jong-hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->