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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of service research"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Gould, Stephen J."
~person:"Kim, Jungkeun"
~person:"Sprott, David E."
~person:"Sung, Yongjun"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Persönlichkeitsmerkmal"
~subject:"Stakeholder"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Online-Marketing
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Konsumentenverhalten
4
Beziehungsmarketing
3
Relationship marketing
3
USA
3
United States
3
Advertising effects
2
Automation
2
Automatisierung
2
Brand management
2
Customer integration
2
Dienstleistungsqualität
2
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2
Markenführung
2
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2
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Gould, Stephen J.
Kim, Jungkeun
Sprott, David E.
Sung, Yongjun
Pelsmacker, Patrick de
8
Dens, Nathalie
7
Smit, Edith G.
7
Bernritter, Stefan F.
4
Chang, Chun-Tuan
4
Ko, Eunju
4
Kwak, Hyokjin
4
Lemon, Katherine N.
4
Matthes, Jörg
4
Reijmersdal, Eva A. van
4
Rozendaal, Esther
4
Baek, Tae Hyun
3
Buijzen, Moniek
3
Diehl, Sandra
3
Eisend, Martin
3
Ham, Chang-Dae
3
Huang, Ming-Hui
3
Hudders, Liselot
3
Knoll, Johannes
3
McColl-Kennedy, Janet R.
3
Mueller, Barbara
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Naderer, Brigitte
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Noort, Guda van
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Ostrom, Amy L.
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Russell, Cristel Antonia
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Taylor, Charles Raymond
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Yoo, Chan Yun
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2
Brady, Michael K.
2
Bui, M̃y
2
Cauberghe, Veroline
2
Chang, Chingching
2
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2
Cheng, Julian Ming Sung
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International journal of advertising : the quarterly review of marketing communications
Journal of service research
Psychology & marketing
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of business research : JBR
8
Marketing letters : a journal of research in marketing
6
Journal of retailing and consumer services
5
International journal of advertising : the review of marketing communications
4
European journal of marketing
3
The journal of brand management : an international journal
3
Australasian marketing journal
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Journal of travel and tourism marketing
2
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing theory
1
Research in consumer behavior
1
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ECONIS (ZBW)
4
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1
Special issue: customer engagement in automated service interactions
Hollebeek, Linda D.
(
ed.
);
Sprott, David E.
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012426830
Saved in:
2
"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
Saved in:
3
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
Saved in:
4
Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun
;
De Gregorio, Federico
;
Jung, Jong-hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
Saved in:
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