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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Management information systems : mis quarterly"
~subject:"Betriebliches Bildungsmanagement"
~subject:"IMF lending"
~subject:"Internet marketing"
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Betriebliches Bildungsmanagement
IMF lending
Internet marketing
Web 2.0 technologies
21
Web 2.0-Technologien
21
Social Web
13
Social web
13
Holiday behaviour
7
Online-Marketing
7
Urlaubsverhalten
7
Consumer behaviour
5
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knowledge management
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Fernandes, Juliana
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Fichman, Robert G.
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Gu, Bin
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Kane, Gerald C.
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Knoll, Johannes
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Köseoglu, Mehmet Ali
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Luo, Xueming
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Majchrzak, Ann
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Page, Graham
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Phang, Chee Wei
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Polat, Eray
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Ramaprasad, Jui
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Schuckert, Markus
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Segev, Sigal
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Southgate, Duncan
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Wagner, Christian
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Walanchalee Wattanacharoensil
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Wang, Weirui
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Westoby, Nikki
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Yates, Dave
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International journal of advertising : the quarterly review of marketing communications
Journal of travel and tourism marketing
Management information systems : mis quarterly
SpringerLink / Bücher
12
International journal of internet marketing and advertising : IJIMA
6
Cases on strategic social media utilization in the nonprofit sector
4
The new rules of social media series
4
Journal of business research : JBR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Arbeitspapiere der FOM
2
Business horizons
2
Economic research
2
Electronic markets : the international journal on networked business
2
Galileo Computing
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
Innovatives Markenmanagement
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
Internet economics
2
Journal of advertising research
2
Journal of fashion marketing and management
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of information & knowledge management : JIKM
2
Journal of internet commerce
2
Journal of marketing communications
2
Journal of marketing education : JME
2
Journal of marketing management : MM
2
Journal of organizational computing and electronic commerce
2
Journal of strategic marketing
2
Marketing intelligence & planning
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Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
2
Premier reference source
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Progress in IS
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Psychology & marketing
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ECONIS (ZBW)
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1
Unpacking the power of user-generated videos in hospitality and tourism : a systematic literature review and future direction
Polat, Eray
;
Çelik, Fatih
;
Ibrahim, Blend
;
Köseoglu, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 894-914
Persistent link: https://www.econbiz.de/10014513598
Saved in:
2
Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
Saved in:
3
Advertising in social media : a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
Saved in:
4
How global airports engage social media users : a study of Facebook use and its role in stakeholder communication
Walanchalee Wattanacharoensil
;
Schuckert, Markus
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 656-676
Persistent link: https://www.econbiz.de/10011386965
Saved in:
5
The effects of ad-context congruency on responses to advertising in blogs : exploring the role of issue involvement
Segev, Sigal
;
Wang, Weirui
;
Fernandes, Juliana
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10010256889
Saved in:
6
Social media, traditional media, and music sales
Dewan, Sanjeev
;
Ramaprasad, Jui
- In:
Management information systems : mis quarterly
38
(
2014
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010258268
Saved in:
7
The impact of shaping on knowledge reuse for organizational improvement with wikis
Majchrzak, Ann
;
Wagner, Christian
;
Yates, Dave
- In:
Management information systems : mis quarterly
37
(
2013
)
2
,
pp. 455-469
Persistent link: https://www.econbiz.de/10009747495
Saved in:
8
Creative determinants of viral video viewing
Southgate, Duncan
;
Westoby, Nikki
;
Page, Graham
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 349-368
Persistent link: https://www.econbiz.de/10008649372
Saved in:
9
The Shoemaker's children : using wikis for information systems teaching, research, and publication
Kane, Gerald C.
;
Fichman, Robert G.
- In:
Management information systems : mis quarterly
33
(
2009
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003808173
Saved in:
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