//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"NBER working paper series"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Psychology of advertising
Relationship marketing
Advertising
237
Werbung
236
Advertising effects
193
Werbewirkung
193
Consumer behaviour
110
Konsumentenverhalten
110
Internet marketing
89
Online-Marketing
89
USA
47
United States
47
Fernsehwerbung
29
Television advertising
29
Werbepsychologie
29
Brand management
27
Markenführung
27
advertising
25
Gender
24
Geschlecht
24
Brand image
23
Children
23
Kinder
23
Social Web
23
Social web
23
Advertising planning
22
Werbeplanung
22
International marketing
21
Internationales Marketing
21
Arzneimittel
20
Pharmaceuticals
20
Print advertising
19
Printwerbung
19
Target group
19
Zielgruppe
19
Theorie
17
Theory
17
Viral marketing
16
Virales Marketing
16
Brand
15
more ...
less ...
Online availability
All
Undetermined
21
Free
5
Type of publication
All
Article
44
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
44
Aufsatz in Zeitschrift
44
Conference paper
4
Konferenzbeitrag
4
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
50
Author
All
Smit, Edith G.
3
Dens, Nathalie
2
Hartmann, Patrick
2
Karlan, Dean
2
Knoll, Johannes
2
McQuarrie, Edward F.
2
Pelsmacker, Patrick de
2
Song, Ji Hee
2
Adams, Leen
1
Agante, Loise
1
Alan, Sule
1
Alexandris, Kostas
1
Alija, Patxi
1
Apaolaza, Vanessa
1
Apaolaza, Venessa
1
Athey, Susan
1
Barrutia, José M.
1
Bergkvist, Lars
1
Bernritter, Stefan F.
1
Bhatnagar, Namita
1
Biswas, Abhijit
1
Bondesson, Niklas
1
Bove, Liliana L.
1
Boyland, Emma
1
Buijzen, Moniek
1
Bursztyn, Leonardo
1
Cambò, Luca
1
Cantoni, Davide
1
Capestro, Mauro
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Cemalcılar, Mehmet
1
Chang, Hua
1
Chou, Shin-Yi
1
Chun, Kwang Yeun
1
Cornelis, Erlinde
1
Cornwell, T. Bettina
1
D'Souza, Clare M.
1
Dwivedi, Abhishek
1
Echebarria, Carmen
1
more ...
less ...
Institution
All
National Bureau of Economic Research
6
Published in...
All
International journal of advertising : the quarterly review of marketing communications
NBER working paper series
Journal of business research : JBR
149
Journal of retailing and consumer services
80
Psychology & marketing
74
International journal of internet marketing and advertising : IJIMA
65
Journal of advertising : official publication of the American Academy of Advertising
60
The journal of product & brand management
60
Journal of marketing communications
57
The journal of brand management : an international journal
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of advertising research
46
International journal of advertising : the review of marketing communications
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Marketing intelligence & planning
41
International marketing review
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of promotion management : innovations in planning and applied research
35
Journal of international marketing
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
SpringerLink / Bücher
32
Asia Pacific journal of marketing and logistics
30
International journal of electronic marketing and retailing : IJEMR
29
Journal of global marketing
29
Journal of promotion management : JPM
28
European journal of marketing : EJM
23
Journal of marketing
23
Marketing : ZFP ; journal of research and management
23
Journal of international consumer marketing
22
Journal of strategic marketing
22
Journal of the Academy of Marketing Science
22
Tourism management : research, policies, practice
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of internet commerce
20
Cogent business & management
19
International journal of hospitality management
19
Journal of marketing research : JMR
19
International journal of sports marketing & sponsorship
18
more ...
less ...
Source
All
ECONIS (ZBW)
50
Showing
1
-
10
of
50
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
2
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
3
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
6
Internet media personality : scale development and advertising implications
Ham, Chang-Dae
;
Lee, Hyung Seok
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 327-349
Persistent link: https://www.econbiz.de/10011342926
Saved in:
7
Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita
;
McKay-Nesbitt, Jane
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
Saved in:
8
Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy
Hartmann, Patrick
;
Apaolaza, Venessa
;
D'Souza, Clare M.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 741-765
Persistent link: https://www.econbiz.de/10010467593
Saved in:
9
Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
Saved in:
10
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->