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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Sport management review"
~subject:"Event-Marketing"
~subject:"Sportmarketing"
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Search: subject_exact:"Sportereignis"
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Event-Marketing
Sportmarketing
Sport event
80
Sportveranstaltung
80
Sport
40
Sports
40
Sports marketing
26
Professional sports
21
Profisport
21
Consumer behaviour
15
Konsumentenverhalten
15
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14
Fußball
14
Management
12
Sponsoring
12
Sponsorship
12
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11
Großveranstaltung
11
Event marketing
10
Organisation
10
Organization
10
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10
Sportpolitik
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Athletes
7
Sportler
7
Beziehungsmarketing
6
Brand image
6
Ehrenamtliche Arbeit
6
Markenimage
6
Relationship marketing
6
Sport events
6
Stakeholder
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USA
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United States
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Advertising effects
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Ball game
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33
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Fairley, Sheranne
3
Adair, Daryl
2
Doyle, Jason P.
2
Filo, Kevin
2
Funk, Daniel C.
2
Lovegrove, Hannah
2
Morgan, Ashlee
2
Parent, Milena M.
2
Taylor, Tracy
2
Bachleda, Catherine
1
Bain, Amy
1
Bakhsh, Jordan
1
Bernache-Assollant, Iouri
1
Bodet, Guillaume
1
Bouchet, Patrick
1
Boutsouki, Christina
1
Brandstetter, Elisabeth
1
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1
Chang, Yonghwan
1
Chmait, Nader
1
Cho, Heetae
1
Choi, Jiwon
1
Choi, Yung Kyun
1
Davis, John A.
1
Desbordes, Michel
1
Dickson, Geoff
1
Djaballah, Mathieu
1
Downward, Paul
1
Drewery, David
1
Eagleman, Andrea N.
1
Eddy, Terry
1
Eime, Rochelle
1
Elouazzani, Zineb
1
Eskerud, Line
1
Fakhar, Ahlam
1
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1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
Sport management review
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
International journal of sport management and marketing : IJSMM
40
Journal of sport management : the official journal of the North American Society of Sport Management
39
European Sport management quarterly : ESMQ
35
International journal of sports marketing & sponsorship
33
Journal of business research : JBR
16
Journal of sports economics
13
Tourism management : research, policies, practice
13
International journal of event and festival management
12
International journal of sport finance
12
Sport, Business and Management : an international journal ; SBM
10
Journal of travel and tourism marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
7
European journal of marketing : EJM
6
Tourism management perspectives : TMP
6
Journal of promotion management : JPM
5
Strategies in sports marketing : technologies and emerging trends
4
The journal of business & industrial marketing
4
Tourism economics : the business and finance of tourism and recreation
4
An Elgar research collection
3
Applied economics
3
Journal of destination marketing & management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of vacation marketing : an international journal
3
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
3
Marketing intelligence & planning
3
Routledge international handbooks
3
Sportmanagement : SPM
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
European journal of operational research : EJOR
2
Events und Sport : Stand und Perspektiven der Eventforschung
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of contemporary hospitality management
2
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ECONIS (ZBW)
33
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1
Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee
;
Taylor, Tracy
;
Adair, Daryl
- In:
Sport management review
23
(
2020
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10012421839
Saved in:
2
Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee
;
Taylor, Tracy
;
Adair, Daryl
- In:
Sport management review
23
(
2020
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10012421840
Saved in:
3
Athletic goal achievement : a critical antecedent of event satisfaction, re-participation intention, and future exercise intention in participant sport events
Hyun, Moonsup
;
Jordan, Jeremy S.
- In:
Sport management review
23
(
2020
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10012295136
Saved in:
4
Living on the edge : psychological drivers of athletes' intention to re-patronage extreme sporting events
Raggiotto, Francesco
;
Scarpi, Daniele
- In:
Sport management review
23
(
2020
)
2
,
pp. 229-241
Persistent link: https://www.econbiz.de/10012295141
Saved in:
5
From intention to participation : exploring the moderating role of a voucher-based event leveraging initiative
Potwarka, Luke R.
;
Snelgrove, Ryan
;
Drewery, David
; …
- In:
Sport management review
23
(
2020
)
2
,
pp. 302-314
Persistent link: https://www.econbiz.de/10012295147
Saved in:
6
Tennis superstars : the relationship between star status and demand for tickets
Chmait, Nader
;
Robertson, Sam
;
Westerbeek, Hans
;
Eime, …
- In:
Sport management review
23
(
2020
)
2
,
pp. 330-347
Persistent link: https://www.econbiz.de/10012295149
Saved in:
7
Market reactions to sport sponsorship announcements : comparison between sponsors and their rivals
Hino, Yuta
;
Takeda, Fumiko
- In:
Sport management review
23
(
2020
)
3
,
pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
Saved in:
8
Understanding sport event volunteers' continuance intention : an environmental psychology approach
Cho, Heetae
;
Li, Chunxiao
;
Wu, Yandan
- In:
Sport management review
23
(
2020
)
4
,
pp. 615-625
Persistent link: https://www.econbiz.de/10012295949
Saved in:
9
Host residents' role in sporting events : the city image perspective
Oshimi, Daichi
;
Harada, Munehiko
- In:
Sport management review
22
(
2019
)
2
,
pp. 263-275
Persistent link: https://www.econbiz.de/10012014000
Saved in:
10
Spectators' emotional responses in tweets during the Super Bowl 50 game
Chang, Yonghwan
- In:
Sport management review
22
(
2019
)
3
,
pp. 348-362
Persistent link: https://www.econbiz.de/10012099376
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