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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The IUP journal of brand management : IJBRM"
~person:"Cleff, Thomas"
~person:"Kim, Eunice"
~person:"Verlegh, Peeter"
~type_genre:"Article in journal"
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Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Beziehungsmarketing
3
Relationship marketing
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Social web
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Brand loyalty
2
Internet marketing
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Online-Marketing
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Computerspiel
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advergame customization
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Cleff, Thomas
Kim, Eunice
Verlegh, Peeter
Uggla, Henrik
11
Dens, Nathalie
5
Pelsmacker, Patrick de
5
Smit, Edith G.
4
Attri, Rekha
3
Bergkvist, Lars
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Bernritter, Stefan F.
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Ko, Eunju
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Hudders, Liselot
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Kavida, V.
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Khan, Bilal Mustafa
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International journal of advertising : the quarterly review of marketing communications
The IUP journal of brand management : IJBRM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
2
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
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Journal of euromarketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
6
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1
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
2
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
3
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
4
Can you feel it? : the effect of brand experience on brand equity
Cleff, Thomas
;
Lin, I Chun
;
Walter, Nadine
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 7-27
Persistent link: https://www.econbiz.de/10010385838
Saved in:
5
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
6
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
Saved in:
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