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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The IUP journal of brand management : IJBRM"
~person:"Kim, Eunice"
~person:"Smit, Edith G."
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
5
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Brand image
3
Markenimage
3
Social Web
3
Social web
3
Advertising effects
2
Beziehungsmarketing
2
Internet marketing
2
Online-Marketing
2
Relationship marketing
2
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2
Advertising
1
Brand loyalty
1
Computerspiel
1
Confidence
1
Data protection
1
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1
Digital media
1
Digitale Medien
1
Eigentümerstruktur
1
Electronic word-of-mouth
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Interactive media
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Interaktive Medien
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Multinationales Unternehmen
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Ownership structure
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Takeover
1
Transnational corporation
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Twitter, Inc.
1
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Video game
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Viral marketing
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Kim, Eunice
Smit, Edith G.
Dens, Nathalie
4
Pelsmacker, Patrick de
4
Ragel, V. R.
3
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Choi, Yung Kyun
2
Cleff, Thomas
2
Kakati, Rinalini P.
2
King, Karen Whitehill
2
Knoll, Johannes
2
Ko, Eunju
2
Mathews, Jose
2
Matthes, Jörg
2
Panda, Tapan K.
2
Uggla, Henrik
2
Verlegh, Peeter
2
Walter, Nadine
2
Abdourazakou, Yann
1
Akaka, Melissa Archpru
1
Alden, Dana
1
Anbarasu, A. Joseph
1
Baack, Daniel W.
1
Baek, Tae Hyun
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Bang, Hae-kyong
1
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1
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1
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1
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1
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1
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1
Block, Martin P.
1
Boyland, Emma
1
Brahmbhatt, Dhruv
1
Buijzen, Moniek
1
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International journal of advertising : the quarterly review of marketing communications
The IUP journal of brand management : IJBRM
Journal of promotion management : JPM
2
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
5
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5
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1
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
2
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
3
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
4
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
Saved in:
5
Introducing COBRAs : exploring motivations for brand-related social media use
Muntinga, Danie͏̈l G.
;
Moorman, Marjolein
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 13-46
Persistent link: https://www.econbiz.de/10008936334
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