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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The IUP journal of brand management : IJBRM"
~person:"Kim, Eunice"
~person:"Walter, Nadine"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Brand
3
Brand image
3
Brand management
3
Consumer behaviour
3
Markenartikel
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
2
Relationship marketing
2
Social Web
2
Social web
2
Brand loyalty
1
Customer satisfaction
1
Digital media
1
Digitale Medien
1
Electronic word-of-mouth
1
Emotion
1
Interactive media
1
Interaktive Medien
1
Internet marketing
1
Kundenzufriedenheit
1
Markentreue
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Twitter, Inc.
1
Viral marketing
1
Virales Marketing
1
Website
1
brand-selfie
1
materialism
1
narcissism
1
social networking sites
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Article
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Article in journal
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Kim, Eunice
Walter, Nadine
Dens, Nathalie
4
Pelsmacker, Patrick de
4
Smit, Edith G.
4
Ragel, V. R.
3
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Choi, Yung Kyun
2
Cleff, Thomas
2
Kakati, Rinalini P.
2
King, Karen Whitehill
2
Knoll, Johannes
2
Ko, Eunju
2
Mathews, Jose
2
Matthes, Jörg
2
Panda, Tapan K.
2
Uggla, Henrik
2
Verlegh, Peeter
2
Abdourazakou, Yann
1
Akaka, Melissa Archpru
1
Alden, Dana
1
Anbarasu, A. Joseph
1
Baack, Daniel W.
1
Baek, Tae Hyun
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Bang, Hae-kyong
1
Baswan, Taru
1
Bergkvist, Lars
1
Bhandari, Manu
1
Bhukya, Ramulu
1
Bidmon, Sonja
1
Biswas, Abhijit
1
Block, Martin P.
1
Boyland, Emma
1
Brahmbhatt, Dhruv
1
Buijzen, Moniek
1
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International journal of advertising : the quarterly review of marketing communications
The IUP journal of brand management : IJBRM
Journal of promotion management : JPM
2
International journal of internet marketing and advertising : IJIMA
1
Journal of current issues and research in advertising
1
Journal of euromarketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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1
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
2
Can you feel it? : the effect of brand experience on brand equity
Cleff, Thomas
;
Lin, I Chun
;
Walter, Nadine
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 7-27
Persistent link: https://www.econbiz.de/10010385838
Saved in:
3
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
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