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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Cauberghe, Veroline"
~person:"Pauw, Pieter de"
~subject:"Consumer behaviour"
~subject:"Television advertising"
~subject:"Viral marketing"
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Consumer behaviour
Television advertising
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Cauberghe, Veroline
Pauw, Pieter de
Pelsmacker, Patrick de
6
Dens, Nathalie
5
Matthes, Jörg
4
Reijmersdal, Eva A. van
4
Buijzen, Moniek
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Chang, Chun-Tuan
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Cauberghe, Verolien
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Fransen, Marieke L.
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Ham, Chang-Dae
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Herrmann, Jean-Luc
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Jun, Sunkyu
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International journal of advertising : the quarterly review of marketing communications
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
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Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
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