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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Cauberghe, Veroline"
~person:"Pauw, Pieter de"
~subject:"Online-Marketing"
~subject:"Television advertising"
~subject:"Viral marketing"
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Online-Marketing
Television advertising
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Cauberghe, Veroline
Pauw, Pieter de
Reijmersdal, Eva A. van
4
Rozendaal, Esther
4
Noort, Guda van
3
Pelsmacker, Patrick de
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Voorveld, Hilde
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Nonprofit and voluntary sector quarterly
1
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ECONIS (ZBW)
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Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
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