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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Cauberghe, Veroline"
~person:"Pauw, Pieter de"
~subject:"Television advertising"
~subject:"Viral marketing"
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Television advertising
Viral marketing
Advertising
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Advertising effects
2
Children
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Consumer behaviour
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Fernsehwerbung
2
Kinder
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Konsumentenverhalten
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Analphabetismus
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advergames
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advertising literacy
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advertising literacy training session
1
affective and cognitive advertising literacy
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brand placement
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children
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purchase request
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scepticism
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sponsorship disclosure
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television commercials
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Cauberghe, Veroline
Pauw, Pieter de
Cauberghe, Verolien
2
Hudders, Liselot
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Pelsmacker, Patrick de
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Reijmersdal, Eva A. van
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Alexandris, Kostas
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
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