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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Cauberghe, Veroline"
~subject:"Fernsehwerbung"
~subject:"Internet marketing"
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Fernsehwerbung
Internet marketing
Online-Marketing
2
Advertising
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Advertising effects
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Analphabetismus
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Brand management
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Children
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Cognition
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advergames
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advertising literacy training session
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affective and cognitive advertising literacy
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children
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Cauberghe, Veroline
Rozendaal, Esther
4
Smit, Edith G.
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Bernritter, Stefan F.
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Noort, Guda van
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Voorveld, Hilde
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Nonprofit and voluntary sector quarterly
1
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ECONIS (ZBW)
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Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
2
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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