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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Advertising"
~subject:"Internet marketing"
~subject:"Motivation"
~type:"article"
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Advertising
Internet marketing
Motivation
Social Web
36
Social web
36
Online-Marketing
27
Consumer behaviour
24
Konsumentenverhalten
24
Advertising effects
22
Werbewirkung
22
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Cheng, Julian Ming Sung
2
Ham, Chang-Dae
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2
Kim, Mikyoung
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Noort, Guda van
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Taylor, Charles Raymond
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1
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1
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1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
221
Journal of retailing and consumer services
123
International journal of internet marketing and advertising : IJIMA
121
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
International journal of advertising : the review of marketing communications
72
Journal of marketing communications
66
Technological forecasting & social change : an international journal
64
Tourism management : research, policies, practice
64
International journal of hospitality management
61
Journal of internet commerce
61
Journal of promotion management : innovations in planning and applied research
60
Industrial marketing management : the international journal for industrial and high-tech firms
57
Information systems research : ISR
53
Journal of management information systems : JMIS
52
International journal of electronic marketing and retailing : IJEMR
49
Journal of travel and tourism marketing
49
Journal of advertising research
47
Business horizons
46
The journal of product & brand management
44
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
43
Cogent business & management
40
Marketing intelligence & planning
38
International journal of business information systems : IJBIS
37
International journal of technology marketing : IJTMkt
37
Electronic commerce research
36
Journal of strategic marketing
36
International journal of contemporary hospitality management
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
International journal of e-business research : an official publication of the Information Resources Management Association
34
Journal of marketing
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Psychology & marketing
33
The journal of brand management : an international journal
33
Journal of electronic commerce research : JECR
32
Journal of hospitality marketing & management
30
Young consumers : insight and ideas for responsible marketers
29
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ECONIS (ZBW)
34
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1
Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
2
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
Saved in:
3
When brand-related UGC induces effectiveness on social media : the role of content sponsorship and content type
Kim, Mikyoung
;
Song, Doori
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011859222
Saved in:
4
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
5
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
Saved in:
6
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
7
Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.
;
Mazerant, Komala
;
Kamphuis, Anne-Lise
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
Saved in:
8
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
9
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
10
Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X
Strutton, David
;
Taylor, David G.
;
Thompson, Kenneth N.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 559-586
Persistent link: https://www.econbiz.de/10009349603
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