//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Advertising effects"
~subject:"Kundenzufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer preferences"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Kundenzufriedenheit
Consumer behaviour
145
Konsumentenverhalten
145
Werbewirkung
89
Advertising
70
Werbung
70
Brand image
32
Markenimage
32
Brand management
31
Markenführung
31
Internet marketing
27
Online-Marketing
27
Brand
19
Markenartikel
19
Product Placement
18
Product placement
18
Social Web
15
Social web
15
Viral marketing
14
Virales Marketing
14
advertising
14
Gender
13
Geschlecht
13
USA
13
United States
13
Children
10
Kinder
10
Cognition
9
Kognition
9
persuasion knowledge
9
Emotion
8
Perception
8
Sponsoring
8
Sponsorship
8
Target group
8
Wahrnehmung
8
Zielgruppe
8
Computerspiel
7
Fernsehwerbung
7
International marketing
7
more ...
less ...
Online availability
All
Undetermined
70
Type of publication
All
Article
90
Type of publication (narrower categories)
All
Article in journal
90
Aufsatz in Zeitschrift
90
Conference paper
8
Konferenzbeitrag
8
Language
All
English
90
Author
All
Dens, Nathalie
5
Pelsmacker, Patrick de
5
Matthes, Jörg
4
Chang, Chun-Tuan
3
Diehl, Sandra
3
Eisend, Martin
3
Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Smit, Edith G.
3
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Buijzen, Moniek
2
Chang, Hua
2
Fransen, Marieke L.
2
Gentry, James W.
2
Ham, Chang-Dae
2
Herrmann, Jean-Luc
2
Hudders, Liselot
2
Jun, Sunkyu
2
Knoll, Johannes
2
Ko, Eunju
2
Koinig, Isabell
2
Neijens, Peter C.
2
Rauwers, Fabiënne
2
Riet, Jonathan van 't
2
Rozendaal, Esther
2
Wilson, Rick T.
2
Abdourazakou, Yann
1
Aitken, Robert
1
Anghelcev, George
1
Armstrong, Jon Scott
1
Baack, Daniel W.
1
Balasubramanian, Siva Kumar
1
Baxter, Stacey M.
1
Benoit-Moreau, Florence
1
Bodur, Muzaffer
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of retailing and consumer services
385
Journal of business research : JBR
290
International journal of hospitality management
206
Journal of marketing communications
138
International journal of advertising : the review of marketing communications
137
Psychology & marketing
108
The journal of services marketing
103
Journal of hospitality marketing & management
100
Journal of travel and tourism marketing
92
Cogent business & management
88
International journal of contemporary hospitality management
85
Journal of promotion management : innovations in planning and applied research
76
Asia Pacific journal of marketing and logistics
73
Tourism management : research, policies, practice
67
Journal of promotion management : JPM
66
European journal of marketing : EJM
65
International journal of internet marketing and advertising : IJIMA
62
Services marketing quarterly
60
Journal of advertising research
57
Marketing letters : a journal of research in marketing
54
The service industries journal
52
The journal of product & brand management
49
Journal of strategic marketing
47
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
46
International journal of electronic marketing and retailing : IJEMR
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Service business
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
The journal of brand management : an international journal
42
Journal of marketing research : JMR
40
Journal of the Academy of Marketing Science
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of service management
39
Journal of service research : JSR
38
International journal of consumer studies
37
more ...
less ...
Source
All
ECONIS (ZBW)
90
Showing
1
-
10
of
90
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
2
Taste and nutrition : the uses and effectiveness of different advertising claims in women's magazine food advertisements
Feng, Yang
;
Park, Jiwoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 482-501
Persistent link: https://www.econbiz.de/10011882021
Saved in:
3
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
4
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
5
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
6
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
7
An investigation of the influence of cinema environment on advertising effectiveness
Yuan, Sheng
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10011882038
Saved in:
8
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
9
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
10
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->