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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Consumer behaviour"
~subject:"Fernsehwerbung"
~subject:"Sponsoring"
~subject:"Television advertising"
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Search: subject_exact:"Werbewirkung"
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Consumer behaviour
Fernsehwerbung
Sponsoring
Television advertising
Werbewirkung
215
Advertising effects
214
Advertising
124
Werbung
123
Konsumentenverhalten
89
Internet marketing
38
Online-Marketing
38
Brand image
30
Markenimage
30
Brand management
29
Markenführung
29
Product Placement
23
Product placement
23
Children
21
Gender
21
Geschlecht
21
Kinder
21
advertising
21
USA
19
United States
19
Psychology of advertising
18
Target group
18
Werbepsychologie
18
Zielgruppe
18
Sponsorship
14
Brand
13
Cognition
13
Kognition
13
Markenartikel
13
Social Web
13
Social web
13
Advertising planning
12
Werbeplanung
12
Celebrity endorsement
11
Celebrity-Werbung
11
Emotion
11
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109
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109
Conference paper
8
Konferenzbeitrag
8
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1
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English
109
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Pelsmacker, Patrick de
6
Dens, Nathalie
5
Matthes, Jörg
4
Chang, Chun-Tuan
3
Diehl, Sandra
3
Eisend, Martin
3
Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Smit, Edith G.
3
Till, Brian
3
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Buijzen, Moniek
2
Cauberghe, Verolien
2
Chang, Chingching
2
Chang, Hua
2
Cheong, Yunjae
2
Fransen, Marieke L.
2
Gentry, James W.
2
Geuens, Maggie
2
Ham, Chang-Dae
2
Herrmann, Jean-Luc
2
Hudders, Liselot
2
Jun, Sunkyu
2
Kim, Kihan
2
Knoll, Johannes
2
Ko, Eunju
2
Koinig, Isabell
2
Neijens, Peter C.
2
Rauwers, Fabiënne
2
Riet, Jonathan van 't
2
Rozendaal, Esther
2
Taylor, Charles Raymond
2
Wilson, Rick T.
2
Abdourazakou, Yann
1
Agante, Loise
1
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
143
Journal of business research : JBR
142
Journal of marketing communications
141
Journal of advertising research
95
Journal of promotion management : JPM
70
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
Journal of advertising : official publication of the American Academy of Advertising
67
Psychology & marketing
65
International journal of internet marketing and advertising : IJIMA
54
Marketing letters : a journal of research in marketing
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing research : JMR
40
European journal of marketing : EJM
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of current issues and research in advertising : JCIRA
33
The journal of product & brand management
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Asia Pacific journal of marketing and logistics
29
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of sports marketing & sponsorship
24
International journal of hospitality management
23
Journal of current issues and research in advertising
23
Journal of marketing
23
Marketing intelligence & planning
23
Young consumers : insight and ideas for responsible marketers
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Marketing : ZFP ; journal of research and management
22
European journal of marketing
21
Journal of international consumer marketing
21
Journal of global marketing
20
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of marketing research
17
Journal of the Academy of Marketing Science
17
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ECONIS (ZBW)
109
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1
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
2
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
3
Taste and nutrition : the uses and effectiveness of different advertising claims in women's magazine food advertisements
Feng, Yang
;
Park, Jiwoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 482-501
Persistent link: https://www.econbiz.de/10011882021
Saved in:
4
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
5
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
6
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
7
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
8
An investigation of the influence of cinema environment on advertising effectiveness
Yuan, Sheng
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10011882038
Saved in:
9
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
10
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
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