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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~type:"article"
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Consumer behaviour
Internet marketing
Social Web
36
Social web
36
Online-Marketing
27
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24
Advertising effects
22
Werbewirkung
22
Viral marketing
20
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Bernritter, Stefan F.
2
Cheng, Julian Ming Sung
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Ham, Chang-Dae
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Kim, Mikyoung
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Noort, Guda van
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Smit, Edith G.
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
395
Journal of retailing and consumer services
294
International journal of internet marketing and advertising : IJIMA
159
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
140
Technological forecasting & social change : an international journal
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
112
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
109
Tourism management : research, policies, practice
99
Journal of internet commerce
94
International journal of electronic marketing and retailing : IJEMR
82
Journal of marketing communications
82
International journal of hospitality management
80
Journal of travel and tourism marketing
79
Information systems research : ISR
76
Psychology & marketing
75
International journal of advertising : the review of marketing communications
73
Journal of promotion management : innovations in planning and applied research
69
International journal of business information systems : IJBIS
68
The journal of product & brand management
68
Journal of management information systems : JMIS
66
Electronic commerce research
63
International journal of consumer studies
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Cogent business & management
58
International journal of technology marketing : IJTMkt
57
Journal of electronic commerce research : JECR
57
Business horizons
56
Journal of hospitality marketing & management
56
Marketing intelligence & planning
54
International journal of e-business research : an official publication of the Information Resources Management Association
53
International journal of electronic commerce : IJEC
53
Journal of marketing management : JMM ; journal of the Academy of Marketing
53
Journal of marketing management : MM
53
Management science : journal of the Institute for Operations Research and the Management Sciences
51
The journal of brand management : an international journal
51
International journal of contemporary hospitality management
50
Journal of advertising research
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Asia Pacific journal of marketing and logistics
46
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ECONIS (ZBW)
43
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43
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1
Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun
;
Yoo, Chan Yun
;
Yoon, Sukki
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
Saved in:
2
Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
3
On electronic word-of-mouth diffusion in social networks : curiosity and influence
Fang, Yu-Hui
;
Tang, Kwei
;
Li, Chia-Ying
;
Wu, Chia-Chi
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 360-384
Persistent link: https://www.econbiz.de/10011881842
Saved in:
4
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
Saved in:
5
When brand-related UGC induces effectiveness on social media : the role of content sponsorship and content type
Kim, Mikyoung
;
Song, Doori
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011859222
Saved in:
6
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
7
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
8
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
Saved in:
9
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
10
Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.
;
Mazerant, Komala
;
Kamphuis, Anne-Lise
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
Saved in:
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