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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Guerilla marketing"
~subject:"Sports"
~subject:"Tourismus"
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Guerilla marketing
Sports
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Sport event
7
Sportveranstaltung
7
Advertising effects
4
Sponsoring
4
Sponsorship
4
Werbewirkung
4
Advertising
3
Brand image
3
Fernsehwerbung
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Markenimage
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Sportmarketing
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Sports marketing
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Television advertising
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Choi, Yung Kyun
1
Grohs, Reinhard
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Kim, Sang Jin
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International journal of advertising : the quarterly review of marketing communications
European Sport management quarterly : ESMQ
66
Journal of sport management : the official journal of the North American Society of Sport Management
52
Sport management review
41
International journal of sport management and marketing : IJSMM
36
International journal of sports marketing & sponsorship
33
Journal of sports economics
26
Sport marketing quarterly : preferred journal of the Sport Marketing Association
26
Tourism management : research, policies, practice
22
International journal of sport finance
21
Tourism economics : the business and finance of tourism and recreation
13
Sport, Business and Management : an international journal ; SBM
12
Tourism management perspectives : TMP
12
Faculty research series / Holy Cross, Economics and Accounting
10
Journal of business research : JBR
10
Applied economics
9
European journal of operational research : EJOR
9
International journal of event and festival management
9
Hamburg contemporary economic discussions
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Applied economics letters
6
European journal of marketing : EJM
5
Journal of travel and tourism marketing
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Asian economic policy review : AEPR
4
International journal of forecasting
4
Journal of destination marketing & management
4
Journal of vacation marketing : an international journal
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Department of Economics working paper
3
Hamburg Contemporary Economic Discussions
3
Journal of hospitality marketing & management
3
Journal of vacation marketing
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
3
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Discussion paper / Department of Economics, The University of Western Australia
2
Discussion paper series / IZA
2
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ECONIS (ZBW)
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1
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
2
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
3
Editorial : the London Olympics 2012 : what advertisers should watch
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009581826
Saved in:
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