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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Internet"
~subject:"Mediensektor"
~subject:"Social Web"
~subject:"Vergleich"
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International journal of advertising : the quarterly review of marketing communications
Journal of media business studies
32
Discussion papers / CEPR
13
Political economies of the media : the transformation of the global media industries
12
CESifo working papers
11
Technological forecasting & social change : an international journal
10
Discussion paper series / IZA
9
Journal of communication management : an international journal
8
Reports and papers on mass communication
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The media industries and their markets : quantitative analyses
8
Communications
7
Corporate communications : an international journal
7
Journal of public economics
7
Advances in media, entertainment, and the arts (AMEA) book series
6
Handbook of media economics ; volume 1
6
Information economics and policy : IEP
6
Journal of economic behavior & organization : JEBO
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Working paper
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Young consumers : insight and ideas for responsible marketers
6
Applied economics
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Corporate reputation review : an international journal
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De Gruyter handbook of media economics
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IZA Discussion Paper
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JMM : the international journal on media management
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SpringerLink / Bücher
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Advanced series in management
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Asia Pacific journal of marketing and logistics
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ECONtribute discussion paper
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Economics letters
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European economic review : EER
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Gender in management : an international journal
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Journal of business research : JBR
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Journal of marketing communications
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER working paper series
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Reihe Medienstrukturen
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Review of accounting studies
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1
Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der
;
Rozendaal, Esther
;
Opree, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
Saved in:
2
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
3
Insight into everyday media use with multiple screens
Segijn, Claire M.
;
Voorveld, Hilde
;
Vandeberg, Lisa
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 779-797
Persistent link: https://www.econbiz.de/10011799724
Saved in:
4
Internet media personality : scale development and advertising implications
Ham, Chang-Dae
;
Lee, Hyung Seok
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 327-349
Persistent link: https://www.econbiz.de/10011342926
Saved in:
5
Effects of displacement-reinforcement between traditional media, PC internet and mobile internet : a quasi-experiment in Japan
Okazaki, Shintaro
;
Hirose, Morikazu
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 77-104
Persistent link: https://www.econbiz.de/10003819155
Saved in:
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