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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Internet"
~subject:"Mediensektor"
~subject:"Vergleich"
~type_genre:"Article in journal"
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Search: subject_exact:"Communication media"
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Communication media
5
Kommunikationsmedien
5
Advertising
3
Internet marketing
3
Online-Marketing
3
Werbung
3
Advertising effects
2
Media industries
2
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Mediennutzung
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Social Web
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Social web
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Werbewirkung
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Brand image
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Brand management
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Comparison
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Facebook
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Großbritannien
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Media multitasking
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advertising attitudes
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advertising avoidance
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composition
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Smit, Edith G.
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Goot, Margot J. van der
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Ham, Chang-Dae
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Hirose, Morikazu
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Ketelaar, Paul E.
1
Lee, Hyung Seok
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Okazaki, Shintaro
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Opree, Suzanna J.
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Pennekamp, Sjoerd F.
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Rozendaal, Esther
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Segijn, Claire M.
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International journal of advertising : the quarterly review of marketing communications
Journal of media business studies
32
Journal of communication management : an international journal
7
Journal of public economics
7
Technological forecasting & social change : an international journal
6
Corporate communications : an international journal
5
Corporate reputation review : an international journal
5
Information economics and policy : IEP
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Economics letters
4
European economic review : EER
4
Gender in management : an international journal
4
JMM : the international journal on media management
4
Journal of business research : JBR
4
Journal of economic behavior & organization : JEBO
4
Review of accounting studies
4
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
4
The journal of media economics
4
Applied economics
3
Applied economics letters
3
Asia Pacific journal of marketing and logistics
3
Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
3
European journal of political economy
3
International review of economics & finance : IREF
3
International review of financial analysis
3
Journal of business ethics : JOBE
3
Journal of development economics
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of international financial markets, institutions & money
3
Journal of marketing communications
3
Journal of open innovation : technology, market, and complexity
3
The journal of corporate finance : contracting, governance and organization
3
Computational & mathematical organization theory
2
Economic modelling
2
Economic research
2
European journal of law and economics
2
European journal of marketing : EJM
2
Games
2
Games and economic behavior
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
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1
Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der
;
Rozendaal, Esther
;
Opree, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
Saved in:
2
Insight into everyday media use with multiple screens
Segijn, Claire M.
;
Voorveld, Hilde
;
Vandeberg, Lisa
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 779-797
Persistent link: https://www.econbiz.de/10011799724
Saved in:
3
Internet media personality : scale development and advertising implications
Ham, Chang-Dae
;
Lee, Hyung Seok
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 327-349
Persistent link: https://www.econbiz.de/10011342926
Saved in:
4
Effects of displacement-reinforcement between traditional media, PC internet and mobile internet : a quasi-experiment in Japan
Okazaki, Shintaro
;
Hirose, Morikazu
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 77-104
Persistent link: https://www.econbiz.de/10003819155
Saved in:
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