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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Statistik"
~subject:"USA"
~subject:"United Kingdom"
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Statistik
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Comparison
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United States
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Advertising effects
8
Werbewirkung
8
Advertising
7
Werbung
7
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6
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Bu, Kyunghee
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International journal of advertising : the quarterly review of marketing communications
Working paper / National Bureau of Economic Research, Inc.
314
NBER working paper series
164
Discussion paper series / IZA
137
Discussion paper / Centre for Economic Policy Research
104
NBER Working Paper
101
IZA Discussion Paper
59
Discussion paper
44
Journal of business ethics : JOBE
39
SpringerLink / Bücher
37
Working paper
36
The American economic review
35
CESifo working papers
34
LIS working paper series
34
Journal of international consumer marketing
26
Working paper / Centre for Business Research, University of Cambridge
26
Vierteljahrshefte zur Wirtschaftsforschung
22
Trade between the United States and China, the successor states to the former Soviet Union, ant other title IV countries : quarterly report to the Congress and the Trade Policy Committee
19
USITC publication / US International Trade Commission
19
Wirtschaftsrecht und Wirtschaftspolitik
19
Ifo-Schnelldienst
18
National Institute economic review
18
The international journal of human resource management
18
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
17
Discussion papers / Deutsches Institut für Wirtschaftsforschung
17
Europäische Hochschulschriften / 5
17
International productivity monitor
17
The economic journal : the journal of the Royal Economic Society
17
Applied economics
16
Canadian public policy : a journal for the discussion of social and economic policy in Canada
16
Discussion papers / National Institute of Economic and Social Research
16
ZEW discussion papers
16
European journal of industrial relations
15
Journal of accounting and public policy
15
Journal of labor economics
15
Labour economics : official journal of the European Association of Labour Economists
15
Applied economics letters
14
International business and economics research journal
14
Research memorandum / GD / Groningen Growth and Development Centre
14
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
14
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ECONIS (ZBW)
15
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1
Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der
;
Rozendaal, Esther
;
Opree, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
Saved in:
2
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
3
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
4
The influence of self-construal and materialism on social media intensity : a study of China and the United States
Chu, Shu-Chuan
;
Windels, Kasey
;
Kamal, Sara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 569-588
Persistent link: https://www.econbiz.de/10011567086
Saved in:
5
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
6
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
7
Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
Saved in:
8
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
9
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
10
The impact of the lost decade on advertising in Japan : a grounded theory approach
Okazaki, Shintaro
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10009154747
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